BEACH DEFENSE Trademark

Trademark Overview


On Thursday, October 13, 2011, a trademark application was filed for BEACH DEFENSE with the United States Patent and Trademark Office. The USPTO has given the BEACH DEFENSE trademark a serial number of 85446197. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, August 11, 2023. This trademark is owned by Neutrogena Corporation. The BEACH DEFENSE trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Sun protection preparations
beach defense

General Information


Serial Number85446197
Word MarkBEACH DEFENSE
Filing DateThursday, October 13, 2011
Status800 - REGISTERED AND RENEWED
Status DateFriday, August 11, 2023
Registration Number4332558
Registration DateTuesday, May 7, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 24, 2012

Trademark Statements


Goods and ServicesSun protection preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateTuesday, October 18, 2011
Primary Code003
First Use Anywhere DateSunday, November 25, 2012
First Use In Commerce DateSunday, November 25, 2012

Trademark Owner History


Party NameKENVUE INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSKILLMAN, NJ 08558

Party NameJOHNSON & JOHNSON
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSkillman, NJ 08558

Party NameNeutrogena Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90045

Party NameNeutrogena Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90045

Party NameNeutrogena Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90045

Trademark Events


Event DateEvent Description
Friday, December 22, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 22, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 22, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 22, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 22, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, August 11, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, August 11, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, August 11, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, August 11, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, May 16, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, May 16, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 16, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, May 16, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, May 16, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 16, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, May 3, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, January 24, 2023TEAS SECTION 8 & 9 RECEIVED
Saturday, May 7, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, June 3, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, June 3, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, June 3, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, April 22, 2019TEAS SECTION 8 & 15 RECEIVED
Monday, May 7, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, July 15, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 15, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, October 15, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 7, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, April 2, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, April 1, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, March 21, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, February 26, 2013STATEMENT OF USE PROCESSING COMPLETE
Friday, February 22, 2013USE AMENDMENT FILED
Friday, February 22, 2013TEAS STATEMENT OF USE RECEIVED
Wednesday, September 12, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, September 11, 2012SOU EXTENSION 1 GRANTED
Monday, September 10, 2012SOU EXTENSION 1 FILED
Tuesday, September 11, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, September 10, 2012SOU TEAS EXTENSION RECEIVED
Tuesday, March 20, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 24, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 24, 2012PUBLISHED FOR OPPOSITION
Wednesday, January 4, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, December 16, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, December 15, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, December 15, 2011EXAMINER'S AMENDMENT ENTERED
Thursday, December 15, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, December 15, 2011EXAMINERS AMENDMENT E-MAILED
Thursday, December 15, 2011EXAMINERS AMENDMENT -WRITTEN
Monday, December 12, 2011ASSIGNED TO EXAMINER
Monday, November 7, 2011PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Tuesday, November 1, 2011ASSIGNED TO LIE
Thursday, October 20, 2011TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, October 18, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, October 17, 2011NEW APPLICATION ENTERED