BE YOUR OWN ADVISOR Trademark

Trademark Overview

On Friday, October 3, 2025, a trademark application was filed for BE YOUR OWN ADVISOR with the United States Patent and Trademark Office. The USPTO has given the BE YOUR OWN ADVISOR trademark a serial number of 99426289. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 10, 2026. This trademark is owned by Challenge Holdings, LLC. The BE YOUR OWN ADVISOR trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:

Financial advisory services

Coaching in the field of financial education and investment management; Providing live and on-line training courses, challenges, mentorship programs and events in the field of financial education and investment management; Educational services, namely, conducting seminars, conferences, and workshops in the field of financial education and investment management and distribution of educational materials in connection therewith

Marketing of financial education and financial services
be your own advisor

General Information

Serial Number99426289
Word MarkBE YOUR OWN ADVISOR
Filing DateFriday, October 3, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, March 10, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 10, 2026

Trademark Statements

Goods and ServicesFinancial advisory services
Goods and ServicesCoaching in the field of financial education and investment management; Providing live and on-line training courses, challenges, mentorship programs and events in the field of financial education and investment management; Educational services, namely, conducting seminars, conferences, and workshops in the field of financial education and investment management and distribution of educational materials in connection therewith
Goods and ServicesMarketing of financial education and financial services

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 3, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 3, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE
International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, October 3, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History

Party NameChallenge Holdings, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCheyenne, WY 82009
US
Party NameChallenge Holdings, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCheyenne, WY 82009
US

Trademark Events

Event DateEvent Description
Friday, October 3, 2025NEW APPLICATION ENTERED
Friday, October 3, 2025APPLICATION FILING RECEIPT MAILED
Friday, October 3, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, February 5, 2026ASSIGNED TO EXAMINER
Thursday, February 12, 2026APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 4, 2026NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 10, 2026PUBLISHED FOR OPPOSITION
Tuesday, March 10, 2026OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED

Related Keywords

advisor your financial education management services investment field educational namely seminars conducting