Trademark Overview
On Friday, October 3, 2025, a trademark application was filed for BE YOUR OWN ADVISOR with the United States Patent and Trademark Office. The USPTO has given the BE YOUR OWN ADVISOR trademark a serial number of 99426289. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, October 3, 2025. This trademark is owned by Challenge Holdings, LLC. The BE YOUR OWN ADVISOR trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:
Coaching in the field of financial education and investment management; Providing live and on-line training courses, challenges, mentorship programs and events in the field of financial education and investment management; Educational services, namely, conducting seminars, conferences, and workshops in the field of financial education and investment management and distribution of educational materials in connection therewith
Financial advisory services
Marketing of financial education and financial services