BE YOUR OWN ADVISOR Trademark

Trademark Overview


On Friday, October 3, 2025, a trademark application was filed for BE YOUR OWN ADVISOR with the United States Patent and Trademark Office. The USPTO has given the BE YOUR OWN ADVISOR trademark a serial number of 99426289. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, October 3, 2025. This trademark is owned by Challenge Holdings, LLC. The BE YOUR OWN ADVISOR trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:

Coaching in the field of financial education and investment management; Providing live and on-line training courses, challenges, mentorship programs and events in the field of financial education and investment management; Educational services, namely, conducting seminars, conferences, and workshops in the field of financial education and investment management and distribution of educational materials in connection therewith

Financial advisory services

Marketing of financial education and financial services
be your own advisor

General Information


Serial Number99426289
Word MarkBE YOUR OWN ADVISOR
Filing DateFriday, October 3, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateFriday, October 3, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesCoaching in the field of financial education and investment management; Providing live and on-line training courses, challenges, mentorship programs and events in the field of financial education and investment management; Educational services, namely, conducting seminars, conferences, and workshops in the field of financial education and investment management and distribution of educational materials in connection therewith
Goods and ServicesFinancial advisory services
Goods and ServicesMarketing of financial education and financial services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 3, 2025
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, October 3, 2025
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, October 3, 2025
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameChallenge Holdings, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressCheyenne, WY 82009

Trademark Events


Event DateEvent Description
Friday, October 3, 2025APPLICATION FILING RECEIPT MAILED
Friday, October 3, 2025NEW APPLICATION ENTERED
Friday, October 3, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED