BE WHO U WANT PLAY WHAT U WANT Trademark

Trademark Overview


On Tuesday, January 4, 2011, a trademark application was filed for BE WHO U WANT PLAY WHAT U WANT with the United States Patent and Trademark Office. The USPTO has given the BE WHO U WANT PLAY WHAT U WANT trademark a serial number of 85209689. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 17, 2019. This trademark is owned by Guitar Center, Inc.. The BE WHO U WANT PLAY WHAT U WANT trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail store services featuring musical instruments; on-line retail store services featuring musical instruments; retail services featuring instruments by direct solicitation of sales agents; retail store services featuring musical instruments in the nature of contract sales
be who u want play what u want

General Information


Serial Number85209689
Word MarkBE WHO U WANT PLAY WHAT U WANT
Filing DateTuesday, January 4, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, May 17, 2019
Registration Number4226374
Registration DateTuesday, October 16, 2012
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, November 22, 2011

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words "BE WHO WANT PLAY WHAT WANT" which is meant to look like "BE WHO U WANT PLAY WHAT U WANT". The "U" is part of "Want".
Goods and ServicesRetail store services featuring musical instruments; on-line retail store services featuring musical instruments; retail services featuring instruments by direct solicitation of sales agents; retail store services featuring musical instruments in the nature of contract sales

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, May 17, 2019
Primary Code035
First Use Anywhere DateSunday, July 31, 2011
First Use In Commerce DateSunday, July 31, 2011

Trademark Owner History


Party NameGuitar Center, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressWestlake Village, CA 91362

Party NameGuitar Center, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWestlake Village, CA 91362

Party NameGuitar Center, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWestlake Village, CA 91362

Trademark Events


Event DateEvent Description
Wednesday, December 9, 2020ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, August 12, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 12, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, May 17, 2019CANCELLED SEC. 8 (6-YR)
Wednesday, May 16, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, April 23, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, April 16, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, April 9, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, October 16, 2012REGISTERED-PRINCIPAL REGISTER
Wednesday, September 12, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Tuesday, September 11, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, September 6, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 5, 2012TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 5, 2012CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 23, 2012TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, February 24, 2012NON-FINAL ACTION MAILED
Friday, February 24, 2012SU - NON-FINAL ACTION - WRITTEN
Thursday, February 23, 2012STATEMENT OF USE PROCESSING COMPLETE
Wednesday, January 25, 2012USE AMENDMENT FILED
Thursday, February 23, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, January 25, 2012TEAS STATEMENT OF USE RECEIVED
Tuesday, January 17, 2012NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 22, 2011PUBLISHED FOR OPPOSITION
Wednesday, November 2, 2011NOTICE OF PUBLICATION
Tuesday, October 18, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, October 6, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 28, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, September 28, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, September 13, 2011ASSIGNED TO LIE
Monday, September 12, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, March 22, 2011NON-FINAL ACTION MAILED
Tuesday, March 22, 2011NON-FINAL ACTION WRITTEN
Sunday, March 20, 2011ASSIGNED TO EXAMINER
Wednesday, February 23, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, January 7, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, January 7, 2011NEW APPLICATION ENTERED IN TRAM