BE WHAT YOU WANT Trademark

Trademark Overview


On Tuesday, April 27, 2010, a trademark application was filed for BE WHAT YOU WANT with the United States Patent and Trademark Office. The USPTO has given the BE WHAT YOU WANT trademark a serial number of 85024003. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 18, 2017. This trademark is owned by Kiko S.r.l.. The BE WHAT YOU WANT trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Perfumes; toilet soaps; cosmetics, namely, deodorants for personal use; creams, lotions, and oils for the face and body; skin cleansing milks, creams, and oils; make-up creams; beauty masks; make-up removers; eye shadows; lipsticks; mascara; rouge; crayons for the eyes and lips; face and body powders; suntanning and after-sun exposure creams, oils, and lotions; pre- and after-shave lotions; talcum powders; bath salts, bath foams, and bath oils; hair shampoo; hair lotions; depilatory preparations; nail enamels and polishes
be what you want

General Information


Serial Number85024003
Word MarkBE WHAT YOU WANT
Filing DateTuesday, April 27, 2010
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 18, 2017
Registration Number3903454
Registration DateTuesday, January 11, 2011
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, September 14, 2010

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words "BE WHAT YOU WANT" in stylized letters.
Goods and ServicesPerfumes; toilet soaps; cosmetics, namely, deodorants for personal use; creams, lotions, and oils for the face and body; skin cleansing milks, creams, and oils; make-up creams; beauty masks; make-up removers; eye shadows; lipsticks; mascara; rouge; crayons for the eyes and lips; face and body powders; suntanning and after-sun exposure creams, oils, and lotions; pre- and after-shave lotions; talcum powders; bath salts, bath foams, and bath oils; hair shampoo; hair lotions; depilatory preparations; nail enamels and polishes

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 18, 2017
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameKIKO S.P.A.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressBERGAMO 24122
IT

Party NameKiko S.r.l.
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBergamo 24122
IT

Party NameKiko S.r.l.
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBergamo 24122
IT

Party NameKiko S.r.l.
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBergamo 24122
IT

Trademark Events


Event DateEvent Description
Friday, August 18, 2017CANCELLED SEC. 8 (6-YR)
Wednesday, November 26, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, January 11, 2011REGISTERED-PRINCIPAL REGISTER
Thursday, December 2, 20101(B) BASIS DELETED; PROCEED TO REGISTRATION
Monday, November 29, 2010NOTICE OF ALLOWANCE CANCELLED
Tuesday, November 30, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, November 29, 2010TEAS DELETE 1(B) BASIS RECEIVED
Tuesday, November 9, 2010NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, September 14, 2010OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 14, 2010PUBLISHED FOR OPPOSITION
Monday, August 9, 2010LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, August 7, 2010APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 6, 2010ASSIGNED TO EXAMINER
Wednesday, July 7, 2010PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Wednesday, July 7, 2010ASSIGNED TO LIE
Wednesday, June 16, 2010TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, April 30, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, April 30, 2010NEW APPLICATION ENTERED IN TRAM