BE WHAT YOU BELIEVE Trademark
Trademark Overview
On Monday, December 9, 2024, a trademark application was filed for BE WHAT YOU BELIEVE with the United States Patent and Trademark Office. The USPTO has given the BE WHAT YOU BELIEVE trademark a serial number of 98892750. The federal status of this trademark filing is REGISTERED as of Tuesday, August 19, 2025. The BE WHAT YOU BELIEVE trademark is filed in the Lace, Ribbons, Embroidery & Fancy Goods category with the following description:
Hair wraps, bonnets and caps used as applicators for hair conditioners
General Information
| Serial Number | 98892750 |
| Word Mark | BE WHAT YOU BELIEVE |
| Filing Date | Monday, December 9, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 19, 2025 |
| Registration Number | 7904885 |
| Registration Date | Tuesday, August 19, 2025 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, July 1, 2025 |
Trademark Statements
| Description of Mark | The mark consists of upper-case letters "BE" on the left side of mark, upper-case letters "WHAT YOU" on the right top position and upper-case letters "BELIEVE" on the right bottom position. All letters are in white and fits into black rectangular background. |
| Goods and Services | Hair wraps, bonnets and caps used as applicators for hair conditioners |
| Indication of Colors claimed | The colors black and white are claimed as a feature of the mark. |
Classification Information
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 9, 2024 |
| Primary Code | 026 |
| First Use Anywhere Date | Monday, January 1, 2024 |
| First Use In Commerce Date | Monday, January 1, 2024 |
Trademark Owner History
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | LOS ANGELES, CA 90042 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | LOS ANGELES, CA 90042 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | LOS ANGELES, CA 90042 |
Trademark Events
| Event Date | Event Description |
| Monday, December 9, 2024 | NEW APPLICATION ENTERED |
| Monday, December 9, 2024 | APPLICATION FILING RECEIPT MAILED |
| Monday, May 19, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, May 28, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, May 28, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, August 19, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Wednesday, June 25, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 1, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 1, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 19, 2025 | REGISTERED-PRINCIPAL REGISTER |
