BE WHAT MATTERS Trademark

Trademark Overview


On Friday, January 3, 2020, a trademark application was filed for BE WHAT MATTERS with the United States Patent and Trademark Office. The USPTO has given the BE WHAT MATTERS trademark a serial number of 88746484. The federal status of this trademark filing is REGISTERED as of Tuesday, March 23, 2021. This trademark is owned by BE What Matters, LLC. The BE WHAT MATTERS trademark is filed in the Education & Entertainment Services category with the following description:

Coaching in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Education services, namely, providing live and on-line providing fully customizable training, classes, workshops, conferences, symposiums, seminars, and events in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networ...
be what matters

General Information


Serial Number88746484
Word MarkBE WHAT MATTERS
Filing DateFriday, January 3, 2020
Status700 - REGISTERED
Status DateTuesday, March 23, 2021
Registration Number6302401
Registration DateTuesday, March 23, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 5, 2020

Trademark Statements


Goods and ServicesCoaching in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Education services, namely, providing live and on-line providing fully customizable training, classes, workshops, conferences, symposiums, seminars, and events in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Education services, namely, providing live and on-line classes, courses, workshops, seminars and conferences in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Education services, namely, providing podcasts, webcasts and video segments in the nature of video podcasts in the fields of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Education services, namely, providing a learning and innovation center featuring fully customized training in the fields of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Education services, namely, providing a web site featuring information, content, and educational programs in the fields of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Education services, namely, providing motivational and educational speaking services in the fields of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Educational services, namely, providing tutoring, and educational programs, and mentoring programs for youth, young professionals, and undergraduate college students in the fields of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizing, personal branding, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, and well-being, and youth development; Educational services, namely, providing classes, courses, workshops, seminars and conferences in the fields of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Educational and entertainment services, namely, providing motivational and educational speakers; Educational and entertainment services, namely, providing motivational speaking services in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Entertainment services, namely, providing podcasts in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Entertainment services, namely, providing webcasts in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Membership club services, namely, providing training to members in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Arranging and conducting business seminars in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Arranging of seminars; Conducting workshops and seminars in personal awareness; Conducting workshops and seminars in self awareness; Conducting workshops and seminars in career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Education services, namely, providing non-downloadable webinars in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Educational services, namely, conducting classes, courses, workshops, seminars and conferences in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development and distribution of course materials in connection therewith in printed or electronic format; Entertainment services in the nature of arranging social entertainment events; Entertainment services in the nature of hosting social entertainment events; Entertainment services in the nature of organizing social entertainment events; Life coaching services in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; On-line journals, namely, blogs featuring career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; On-line video journals, namely, vlogs featuring nondownloadable videos in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Organization of events for cultural purposes; Organization of seminars; Personal coaching services in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Professional coaching services in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Providing a website featuring blogs and non-downloadable publications in the nature of articles and brochures in the field(s) of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Providing group coaching in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development; Workshops and seminars in the field of career development, change management, communication, community outreach, conflict management, connection, culture and climate, diversity and inclusion, education, entrepreneurship, executive coaching, facilitation, goal setting, healthy relationships, implementation, leadership, mentorship, motivation, networking, organizational development, organizing, planning, public speaking, self evaluation, social change, spiritual development, volunteerism, well-being, and youth development

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, January 8, 2020
Primary Code041
First Use Anywhere DateFriday, January 3, 2020
First Use In Commerce DateFriday, January 3, 2020

Trademark Owner History


Party NameBE What Matters, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressMilwaukee, WI 53225

Party NameBE What Matters, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMilwaukee, WI 53225

Party NameBE What Matters, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMilwaukee, WI 53225

Trademark Events


Event DateEvent Description
Monday, November 29, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 29, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 29, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 23, 2021REGISTERED-PRINCIPAL REGISTER
Saturday, February 13, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, February 12, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, January 21, 2021STATEMENT OF USE PROCESSING COMPLETE
Tuesday, December 29, 2020USE AMENDMENT FILED
Tuesday, January 19, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, December 29, 2020TEAS STATEMENT OF USE RECEIVED
Tuesday, June 30, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 5, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 5, 2020PUBLISHED FOR OPPOSITION
Wednesday, April 15, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, March 27, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 24, 2020ASSIGNED TO EXAMINER
Wednesday, January 8, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, January 7, 2020NEW APPLICATION ENTERED IN TRAM