BE WELL. DO WELL. Trademark

Trademark Overview


On Wednesday, January 14, 2026, a trademark application was filed for BE WELL. DO WELL. with the United States Patent and Trademark Office. The USPTO has given the BE WELL. DO WELL. trademark a serial number of 99594590. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, January 14, 2026. This trademark is owned by Aramark Organizational Services, Inc.. The BE WELL. DO WELL. trademark is filed in the Advertising, Business and Retail Services category with the following description:

Marketing program, namely, promoting the public awareness of sustainability activities and environmentally conscious activities used and implemented in engaging employees, empowering healthy consumers, building healthier local communities, energy management services, sourcing ethically, inclusively and responsibly, reducing packaging, and waste management and recycling services; promotion of public awareness of environmental, social and governance (ESG) issues; drawing up of statistics relating to environmental, social and governance (ESG) issues, namely, compiling and providing statistical business information; organization and conducting of events to promote public awareness of environmental, social and governance (ESG) standards; benchmarking, namely, evaluation of business organization practices for environmental, social and governance (ESG) standards; information, advisory and consultancy services in relation to all of the aforesaid
be well. do well.

General Information


Serial Number99594590
Word MarkBE WELL. DO WELL.
Filing DateWednesday, January 14, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateWednesday, January 14, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesMarketing program, namely, promoting the public awareness of sustainability activities and environmentally conscious activities used and implemented in engaging employees, empowering healthy consumers, building healthier local communities, energy management services, sourcing ethically, inclusively and responsibly, reducing packaging, and waste management and recycling services; promotion of public awareness of environmental, social and governance (ESG) issues; drawing up of statistics relating to environmental, social and governance (ESG) issues, namely, compiling and providing statistical business information; organization and conducting of events to promote public awareness of environmental, social and governance (ESG) standards; benchmarking, namely, evaluation of business organization practices for environmental, social and governance (ESG) standards; information, advisory and consultancy services in relation to all of the aforesaid
Description of MarkThe mark consists of the phrase “be well.” in lower case, stylized font and beneath is the phrase “do well.” in the same stylized, lower case font.

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, January 14, 2026
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAramark Organizational Services, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPhiladelphia, PA 19103

Trademark Events


Event DateEvent Description
Wednesday, January 14, 2026NEW APPLICATION ENTERED
Wednesday, January 14, 2026APPLICATION FILING RECEIPT MAILED