BE WELL. BUILD WEALTH. Trademark

Trademark Overview


On Friday, March 24, 2017, a trademark application was filed for BE WELL. BUILD WEALTH. with the United States Patent and Trademark Office. The USPTO has given the BE WELL. BUILD WEALTH. trademark a serial number of 87384535. The federal status of this trademark filing is REGISTERED as of Tuesday, March 16, 2021. This trademark is owned by Transamerica Corporation. The BE WELL. BUILD WEALTH. trademark is filed in the Paper & Printed Material Products, Insurance & Financial Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Pens; pencils; folders; notepads; stickers; stationery; writing pads; holiday cards; invitation cards; printed invitations; letterhead paper; notebooks; blank journals; pen and pencil holders; paperweights; memo pads; memo holders, namely, writing paper holders; note cards; blank cards; postcards and greeting cards; posters; blank or partially printed paper labels; mailing labels; business cards; printed paper signs; printed paper signs, namely, table tents; markers; paper coasters; adhesive labels; adhesive materials for office use, namely, adhesive note paper; advertising pamphlets; advertising signs of paper; agendas; business forms; calendars; event programs; disposable napkins; paper napkins; hand towels of paper; paper bags; paper gift bags; paper envelopes for packaging; paper mats, namely, place mats of paper; paper name badges; paper report covers; paper signboards; paper stock; paper table cloths; paper table linens; printed advertising boards of paper; printed awards; printe...

Financial services, namely, underwriting and issuance of life insurance and annuities; underwriting, administration and issuance of health insurance; investment management services and financial advisory services; mutual fund management, brokerage, and distribution services; retail stock brokerage services; financial retirement planning; administration of retirement and pension plans; and insurance agency and brokerage services; providing a website featuring educational information in the field of financial wellness

Organization and presentation of sports tournaments as an event sponsor

Providing an interactive web site featuring technology that enables users to track and monitor life dimensions, namely, financial wellness
be well. build wealth.

General Information


Serial Number87384535
Word MarkBE WELL. BUILD WEALTH.
Filing DateFriday, March 24, 2017
Status700 - REGISTERED
Status DateTuesday, March 16, 2021
Registration Number6295451
Registration DateTuesday, March 16, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 20, 2018

Trademark Statements


Goods and ServicesPens; pencils; folders; notepads; stickers; stationery; writing pads; holiday cards; invitation cards; printed invitations; letterhead paper; notebooks; blank journals; pen and pencil holders; paperweights; memo pads; memo holders, namely, writing paper holders; note cards; blank cards; postcards and greeting cards; posters; blank or partially printed paper labels; mailing labels; business cards; printed paper signs; printed paper signs, namely, table tents; markers; paper coasters; adhesive labels; adhesive materials for office use, namely, adhesive note paper; advertising pamphlets; advertising signs of paper; agendas; business forms; calendars; event programs; disposable napkins; paper napkins; hand towels of paper; paper bags; paper gift bags; paper envelopes for packaging; paper mats, namely, place mats of paper; paper name badges; paper report covers; paper signboards; paper stock; paper table cloths; paper table linens; printed advertising boards of paper; printed awards; printed certificates; printed charts; printed forms; printed graphs; printed seminar notes
Goods and ServicesFinancial services, namely, underwriting and issuance of life insurance and annuities; underwriting, administration and issuance of health insurance; investment management services and financial advisory services; mutual fund management, brokerage, and distribution services; retail stock brokerage services; financial retirement planning; administration of retirement and pension plans; and insurance agency and brokerage services; providing a website featuring educational information in the field of financial wellness
Goods and ServicesOrganization and presentation of sports tournaments as an event sponsor
Goods and ServicesProviding an interactive web site featuring technology that enables users to track and monitor life dimensions, namely, financial wellness

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateWednesday, March 29, 2017
Primary Code016
First Use Anywhere DateWednesday, January 31, 2018
First Use In Commerce DateWednesday, January 31, 2018

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, March 29, 2017
Primary Code036
First Use Anywhere DateWednesday, January 31, 2018
First Use In Commerce DateWednesday, January 31, 2018

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateWednesday, March 29, 2017
Primary Code041
First Use Anywhere DateWednesday, January 31, 2018
First Use In Commerce DateWednesday, January 31, 2018

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, November 20, 2017
Primary Code042
First Use Anywhere DateWednesday, January 31, 2018
First Use In Commerce DateWednesday, January 31, 2018

Trademark Owner History


Party NameTransamerica Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCedar Rapids, IA 52499

Party NameTransamerica Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCedar Rapids, IA 52499

Party NameTransamerica Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCedar Rapids, IA 52499

Trademark Events


Event DateEvent Description
Tuesday, March 16, 2021REGISTERED-PRINCIPAL REGISTER
Thursday, February 11, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, February 10, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, February 2, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, February 2, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, February 1, 2021ASSIGNED TO LIE
Friday, October 23, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, April 26, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, April 26, 2020NON-FINAL ACTION E-MAILED
Sunday, April 26, 2020SU - NON-FINAL ACTION - WRITTEN
Tuesday, April 7, 2020STATEMENT OF USE PROCESSING COMPLETE
Wednesday, April 1, 2020USE AMENDMENT FILED
Wednesday, April 1, 2020TEAS STATEMENT OF USE RECEIVED
Tuesday, March 31, 2020REVIEW OF CORRESPONDENCE COMPLETE
Tuesday, March 31, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, March 9, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, March 9, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 9, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, March 9, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, March 9, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, March 9, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, October 19, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 17, 2019EXTENSION 3 GRANTED
Thursday, October 17, 2019EXTENSION 3 FILED
Thursday, October 17, 2019TEAS EXTENSION RECEIVED
Wednesday, April 17, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, April 15, 2019EXTENSION 2 GRANTED
Monday, April 15, 2019EXTENSION 2 FILED
Monday, April 15, 2019TEAS EXTENSION RECEIVED
Saturday, September 22, 2018NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, September 20, 2018EXTENSION 1 GRANTED
Thursday, September 20, 2018EXTENSION 1 FILED
Thursday, September 20, 2018TEAS EXTENSION RECEIVED
Tuesday, April 17, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 20, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 20, 2018PUBLISHED FOR OPPOSITION
Wednesday, January 31, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, January 10, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 10, 2018EXAMINER'S AMENDMENT ENTERED
Wednesday, January 10, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, January 10, 2018EXAMINERS AMENDMENT E-MAILED
Wednesday, January 10, 2018EXAMINERS AMENDMENT -WRITTEN
Monday, December 11, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 11, 2017NON-FINAL ACTION E-MAILED
Monday, December 11, 2017NON-FINAL ACTION WRITTEN
Monday, November 20, 2017TEAS/EMAIL CORRESPONDENCE ENTERED
Sunday, November 19, 2017CORRESPONDENCE RECEIVED IN LAW OFFICE
Sunday, November 19, 2017TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 5, 2017NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 5, 2017NON-FINAL ACTION E-MAILED
Monday, June 5, 2017NON-FINAL ACTION WRITTEN
Tuesday, May 30, 2017ASSIGNED TO EXAMINER
Wednesday, March 29, 2017NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, March 28, 2017NEW APPLICATION ENTERED IN TRAM