BE TRUE. BE YOU. BE EPIC. Trademark

Trademark Overview


On Wednesday, September 2, 2015, a trademark application was filed for BE TRUE. BE YOU. BE EPIC. with the United States Patent and Trademark Office. The USPTO has given the BE TRUE. BE YOU. BE EPIC. trademark a serial number of 86745331. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, February 9, 2024. This trademark is owned by Sazerac Brands, LLC. The BE TRUE. BE YOU. BE EPIC. trademark is filed in the Wines & Spirits category with the following description:

Alcoholic beverages, namely, distilled spirits
be true. be you. be epic.

General Information


Serial Number86745331
Word MarkBE TRUE. BE YOU. BE EPIC.
Filing DateWednesday, September 2, 2015
Status710 - CANCELLED - SECTION 8
Status DateFriday, February 9, 2024
Registration Number5251701
Registration DateTuesday, July 25, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 26, 2016

Trademark Statements


Goods and ServicesAlcoholic beverages, namely, distilled spirits

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, February 9, 2024
Primary Code033
First Use Anywhere DateWednesday, March 1, 2017
First Use In Commerce DateWednesday, March 1, 2017

Trademark Owner History


Party NameSazerac Brands, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressLouisville, KY 40223

Party NameSazerac Brands, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressLouisville, KY 40223

Party NameSazerac Brands, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLouisville, KY 40223

Trademark Events


Event DateEvent Description
Friday, February 9, 2024CANCELLED SEC. 8 (6-YR)
Friday, December 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, July 25, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, October 9, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, October 9, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, May 31, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 31, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 25, 2017REGISTERED-PRINCIPAL REGISTER
Thursday, June 22, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, June 21, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, June 2, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, June 1, 2017STATEMENT OF USE PROCESSING COMPLETE
Monday, May 8, 2017USE AMENDMENT FILED
Thursday, June 1, 2017SOU EXTENSION 2 GRANTED
Wednesday, March 22, 2017SOU EXTENSION 2 FILED
Wednesday, May 31, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, May 8, 2017NOTICE OF REVIVAL - E-MAILED
Monday, May 8, 2017TEAS STATEMENT OF USE RECEIVED
Monday, May 8, 2017SOU EXTENSION RECEIVED WITH TEAS PETITION
Monday, May 8, 2017PETITION TO REVIVE-GRANTED
Monday, May 8, 2017TEAS PETITION TO REVIVE RECEIVED
Monday, April 24, 2017ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Monday, April 24, 2017ABANDONMENT - NO USE STATEMENT FILED
Friday, September 16, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, September 14, 2016SOU EXTENSION 1 GRANTED
Wednesday, September 14, 2016SOU EXTENSION 1 FILED
Wednesday, September 14, 2016SOU TEAS EXTENSION RECEIVED
Tuesday, March 22, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, March 9, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, January 26, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 26, 2016PUBLISHED FOR OPPOSITION
Wednesday, January 6, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, December 2, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 1, 2015ASSIGNED TO EXAMINER
Tuesday, September 8, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, September 5, 2015NEW APPLICATION ENTERED