| Serial Number | 87286364 |
| Word Mark | BE THE STANDARD |
| Filing Date | Saturday, December 31, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 19, 2024 |
| Registration Number | 5237204 |
| Registration Date | Tuesday, July 4, 2017 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 18, 2017 |
| Goods and Services | Educational and entertainment services, namely, providing motivational speaking services in the field of spiritual development, character development, and personal empowerment.; Providing a website featuring blogs and non-downloadable publications in the nature of articles, brochures, pictures, video and audio in the field(s) of spiritual development, character development, and personal empowerment |
| Description of Mark | The mark consists of the stylized words "BE THE STANDARD", immediately followed by the design of a crown. |
| Goods and Services | Bottoms; Footwear; Headwear; Shirts; Tops; Sweat shirts; T-shirts; Tank tops |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 19, 2024 |
| Primary Code | 025 |
| First Use Anywhere Date | Thursday, December 13, 2012 |
| First Use In Commerce Date | Tuesday, December 13, 2016 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 19, 2024 |
| Primary Code | 041 |
| First Use Anywhere Date | Thursday, December 13, 2012 |
| First Use In Commerce Date | Tuesday, December 13, 2016 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | Redding, CA 96049 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | Redding, CA 96049 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | Redding, CA 96049 |
| Event Date | Event Description |
| Friday, January 19, 2024 | CANCELLED SEC. 8 (6-YR) |
| Monday, October 10, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, October 10, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, October 10, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, July 4, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, July 4, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 18, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 18, 2017 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 29, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, March 8, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 8, 2017 | ASSIGNED TO EXAMINER |
| Thursday, January 12, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, January 11, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 4, 2017 | NEW APPLICATION ENTERED |