BE THE MEASURE Trademark

Trademark Overview


On Monday, September 8, 2025, a trademark application was filed for BE THE MEASURE with the United States Patent and Trademark Office. The USPTO has given the BE THE MEASURE trademark a serial number of 99379683. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, February 10, 2026. This trademark is owned by The Milestone Aviation Group LLC. The BE THE MEASURE trademark is filed in the Insurance & Financial Services and Transportation & Storage Services categories with the following description:

Leasing of aircraft; Leasing of helicopters

Providing lease financing for aircraft; Providing lease financing for helicopters
be the measure

General Information


Serial Number99379683
Word MarkBE THE MEASURE
Filing DateMonday, September 8, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, February 10, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 10, 2026

Trademark Statements


Goods and ServicesLeasing of aircraft; Leasing of helicopters
Goods and ServicesProviding lease financing for aircraft; Providing lease financing for helicopters

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 8, 2025
Primary Code036
First Use Anywhere DateWednesday, August 27, 2025
First Use In Commerce DateWednesday, August 27, 2025

International Class039 - Transport; packaging and storage of goods; travel arrangement.
US Class Codes100, 105
Class Status Code6 - Active
Class Status DateMonday, September 8, 2025
Primary Code039
First Use Anywhere DateWednesday, August 27, 2025
First Use In Commerce DateWednesday, August 27, 2025

Trademark Owner History


Party NameThe Milestone Aviation Group LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressMiami, FL 33131

Party NameThe Milestone Aviation Group LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressMiami, FL 33131

Trademark Events


Event DateEvent Description
Monday, September 8, 2025NEW APPLICATION ENTERED
Monday, September 8, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, September 8, 2025APPLICATION FILING RECEIPT MAILED
Tuesday, January 13, 2026ASSIGNED TO EXAMINER
Wednesday, January 14, 2026APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 4, 2026NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 10, 2026PUBLISHED FOR OPPOSITION
Tuesday, February 10, 2026OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED