BE THE LOOK. Trademark

Trademark Overview


On Wednesday, November 3, 2010, a trademark application was filed for BE THE LOOK. with the United States Patent and Trademark Office. The USPTO has given the BE THE LOOK. trademark a serial number of 85167887. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, December 12, 2011. This trademark is owned by Piacenza Desings, INc.. The BE THE LOOK. trademark is filed in the Chemical Products, Computer & Software Products & Electrical & Scientific Products, Fabrics & Textile Products, and Clothing & Apparel Products categories with the following description:

Polymer base compositions used in the manufacture of goods, namely, clothing, exercise apparel, compression garments, home furnishing

Protective clothing, namely, heated garments in the nature of apparel consisting of carbon fiber which produces heat; Racing safety apparel, namely, flame retardant balaclavas

Moisture absorbent microfiber textile fabrics for use in the manufacture of athletic apparel, namely, shirts, pants, shorts, jackets, bags, towels and athletic uniforms; Textile fabrics for use in the manufacture of garments, bags, jackets, gloves, and apparel

Apparel for dancers, namely, tee shirts, sweatshirts, pants, leggings, shorts and jackets; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Bathing costumes for women; Bathing suits for men; Children's and infant's apparel, namely, jumpers, overall sleepwear, pajamas, rompers and one-piece garments; Children's and infants' apparel treated with fire and heat retardants, namely, jumpers, overall sleepwear, pajamas, rompers and one-piece garments; Coats for men and women; Custom made to measure suits for men and women; Footwear for men; Footwear for men and women; Footwear for women; Gloves for apparel; Head wear; Infant wear; Leotards and tights for women, men and children of nylon, cotton or other textile fibers; Men's and women's jackets, coats, trousers, vests; Men's dress socks; Men's socks; Men's suits; Men's suits, women's suits; Men's underwear; Rain wear; Ski wear; Surf wear; Suspender belts for men; Suspender belts for women; Swim wea...
be the look.

General Information


Serial Number85167887
Word MarkBE THE LOOK.
Filing DateWednesday, November 3, 2010
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, December 12, 2011
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 15, 2011

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the wording "BE THE LOOK." wherein the second "O" appears as an eye.
Goods and ServicesPolymer base compositions used in the manufacture of goods, namely, clothing, exercise apparel, compression garments, home furnishing
Goods and ServicesProtective clothing, namely, heated garments in the nature of apparel consisting of carbon fiber which produces heat; Racing safety apparel, namely, flame retardant balaclavas
Goods and ServicesMoisture absorbent microfiber textile fabrics for use in the manufacture of athletic apparel, namely, shirts, pants, shorts, jackets, bags, towels and athletic uniforms; Textile fabrics for use in the manufacture of garments, bags, jackets, gloves, and apparel
Goods and ServicesApparel for dancers, namely, tee shirts, sweatshirts, pants, leggings, shorts and jackets; Athletic apparel, namely, shirts, pants, jackets, footwear, hats and caps, athletic uniforms; Bathing costumes for women; Bathing suits for men; Children's and infant's apparel, namely, jumpers, overall sleepwear, pajamas, rompers and one-piece garments; Children's and infants' apparel treated with fire and heat retardants, namely, jumpers, overall sleepwear, pajamas, rompers and one-piece garments; Coats for men and women; Custom made to measure suits for men and women; Footwear for men; Footwear for men and women; Footwear for women; Gloves for apparel; Head wear; Infant wear; Leotards and tights for women, men and children of nylon, cotton or other textile fibers; Men's and women's jackets, coats, trousers, vests; Men's dress socks; Men's socks; Men's suits; Men's suits, women's suits; Men's underwear; Rain wear; Ski wear; Surf wear; Suspender belts for men; Suspender belts for women; Swim wear for gentlemen and ladies; Tennis wear; Women's athletic tops with built-in bras; Women's ceremonial dresses; Women's hats and hoods; Women's shoes; Women's tops, namely, camis; Women's underwear

Classification Information


International Class001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.
US Class Codes001, 005, 006, 010, 026, 046
Class Status Code6 - Active
Class Status DateSaturday, November 6, 2010
Primary Code001
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateSaturday, November 6, 2010
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class024 - Textiles and textile goods, not included in other classes; beds and table covers.
US Class Codes042, 050
Class Status Code6 - Active
Class Status DateSaturday, November 6, 2010
Primary Code024
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateSaturday, November 6, 2010
Primary Code025
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NamePiacenza Desings, INc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10019

Party NamePiacenza Desings, INc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10019

Trademark Events


Event DateEvent Description
Monday, December 12, 2011ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Monday, December 12, 2011ABANDONMENT - NO USE STATEMENT FILED
Tuesday, May 10, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 15, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 15, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 15, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 15, 2011PUBLISHED FOR OPPOSITION
Monday, February 7, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, February 7, 2011ASSIGNED TO LIE
Monday, January 31, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, January 31, 2011EXAMINER'S AMENDMENT ENTERED
Monday, January 31, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, January 31, 2011EXAMINERS AMENDMENT E-MAILED
Monday, January 31, 2011EXAMINERS AMENDMENT -WRITTEN
Tuesday, January 25, 2011ASSIGNED TO EXAMINER
Saturday, November 6, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, November 6, 2010NEW APPLICATION ENTERED IN TRAM