BE THE HEART, NOT THE CART Trademark

Trademark Overview


On Friday, August 9, 2019, a trademark application was filed for BE THE HEART, NOT THE CART with the United States Patent and Trademark Office. The USPTO has given the BE THE HEART, NOT THE CART trademark a serial number of 88572799. The federal status of this trademark filing is REGISTERED as of Tuesday, April 6, 2021. This trademark is owned by Eric Mower and Associates, Inc.. The BE THE HEART, NOT THE CART trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising and marketing services; public relations; creating corporate and brand identity for others; advertising through all public communications means
be the heart, not the cart

General Information


Serial Number88572799
Word MarkBE THE HEART, NOT THE CART
Filing DateFriday, August 9, 2019
Status700 - REGISTERED
Status DateTuesday, April 6, 2021
Registration Number6316464
Registration DateTuesday, April 6, 2021
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 26, 2020

Trademark Statements


Goods and ServicesAdvertising and marketing services; public relations; creating corporate and brand identity for others; advertising through all public communications means

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 26, 2019
Primary Code035
First Use Anywhere DateFriday, November 9, 2018
First Use In Commerce DateFriday, November 9, 2018

Trademark Owner History


Party NameEric Mower and Associates, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSyracuse, NY 13202

Party NameEric Mower and Associates, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBuffalo, NY 14202

Party NameEric Mower and Associates, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBuffalo, NY 14202

Trademark Events


Event DateEvent Description
Tuesday, August 13, 2019NEW APPLICATION ENTERED
Tuesday, November 12, 2019NON-FINAL ACTION WRITTEN
Monday, August 26, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, November 8, 2019ASSIGNED TO EXAMINER
Wednesday, May 6, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 26, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 12, 2019NON-FINAL ACTION E-MAILED
Tuesday, November 12, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, April 13, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, April 17, 2020ASSIGNED TO LIE
Friday, April 17, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, April 17, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, April 20, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 26, 2020PUBLISHED FOR OPPOSITION
Thursday, January 21, 2021TEAS STATEMENT OF USE RECEIVED
Thursday, January 21, 2021USE AMENDMENT FILED
Tuesday, February 9, 2021STATEMENT OF USE PROCESSING COMPLETE
Tuesday, March 2, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 1, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, July 1, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, July 1, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, July 1, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, July 1, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, April 6, 2021REGISTERED-PRINCIPAL REGISTER
Tuesday, July 21, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, February 9, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, March 1, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED