BE THE GREATEST Trademark

Trademark Overview


On Tuesday, May 6, 2025, a trademark application was filed for BE THE GREATEST with the United States Patent and Trademark Office. The USPTO has given the BE THE GREATEST trademark a serial number of 99171191. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, October 23, 2025. This trademark is owned by GOAT USA INC. The BE THE GREATEST trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Jewelry Products, Houseware & Glass Products, and Toys & Sporting Goods Products categories with the following description:

Cufflinks; tie bars; gold chain necklaces; bracelets; earrings; key rings; key chains; lanyards for holding keys; rubber or silicone wristbands in the nature of a bracelet

Plush toys; Christmas tree ornaments, except confectionary and electric Christmas tree lights

Downloadable image files containing artwork, memes, pictures, graphic art, avatars, animations, photographs, and trading cards; Downloadable image files containing artwork, memes, pictures, graphic art, avatars, animations, photographs, and trading cards authenticated by non-fungible tokens (NFTs); Downloadable computer software for managing and conducting electronic transactions in the field of non-fungible tokens (NFTs); Downloadable computer software for minting non-fungible tokens (NFTs); Downloadable multimedia files containing digitally-generated artwork authenticated by non-fungible tokens (NFTs) utilizing blockchain technology; Downloadable software for uploading, streaming, displaying, sharing, showing, and viewing audio, visual, and multimedia content via online environments; Downloadable computer software, namely, software for publishing and sharing digital entertainment and information via global computer and communication networks; Downloadable computer software for the pr...

Lunch boxes; water bottles sold empty; beverage glassware
be the greatest

General Information


Serial Number99171191
Word MarkBE THE GREATEST
Filing DateTuesday, May 6, 2025
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateThursday, October 23, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 11, 2025

Trademark Statements


Goods and ServicesCufflinks; tie bars; gold chain necklaces; bracelets; earrings; key rings; key chains; lanyards for holding keys; rubber or silicone wristbands in the nature of a bracelet
Goods and ServicesPlush toys; Christmas tree ornaments, except confectionary and electric Christmas tree lights
Goods and ServicesDownloadable image files containing artwork, memes, pictures, graphic art, avatars, animations, photographs, and trading cards; Downloadable image files containing artwork, memes, pictures, graphic art, avatars, animations, photographs, and trading cards authenticated by non-fungible tokens (NFTs); Downloadable computer software for managing and conducting electronic transactions in the field of non-fungible tokens (NFTs); Downloadable computer software for minting non-fungible tokens (NFTs); Downloadable multimedia files containing digitally-generated artwork authenticated by non-fungible tokens (NFTs) utilizing blockchain technology; Downloadable software for uploading, streaming, displaying, sharing, showing, and viewing audio, visual, and multimedia content via online environments; Downloadable computer software, namely, software for publishing and sharing digital entertainment and information via global computer and communication networks; Downloadable computer software for the production, automated and non-automated creation, and automated and non-automated modification of interactive media in the nature of video clips, photography, music, data, visual effects, digital multimedia files, digital collectibles, and crypto-collectibles featuring and linked to digital and physical shirts, pants, shorts, bathing suits, jackets, fleeces, headwear being caps, hats, headbands, head ties, head scarves, sweat bands and visors, accessories being jewelry, belts, gloves, bags, and eyewear, drinkware being water bottles and beverage glassware, lunch boxes, socks, scarves, dog collars, dog leashes, digital, animated and non-animated designs and characters of goats, other animals, athletes, sport scenes and story themes, avatars, digital overlays, character skins, art, toys, and trading cards for access to and use in online environments, virtual reality online environments, and extended reality virtual environments; Downloadable cryptocurrency, crypto tokens, crypto assets, and digital currency, namely, downloadable electronic data files featuring accountings and record-keeping of cryptocurrency and digital currency; downloadable computer software for use as a cryptocurrency wallet containing stored cryptocurrency coin and for transmitting cryptocurrency coin; cryptocurrency hardware wallets containing stored cryptocurrency coin and for transmitting cryptocurrency coin; Downloadable mobile software applications for the purpose of product and document authentication and tracking, and brand monitoring and protection, to protect against counterfeiting, tampering, and diversion, and to ensure the integrity of genuine products and documents; sunglasses; laptop carrying cases
Goods and ServicesLunch boxes; water bottles sold empty; beverage glassware

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, September 9, 2025
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateTuesday, September 9, 2025
Primary Code014
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes.
US Class Codes002, 013, 023, 029, 030, 033, 040, 050
Class Status Code6 - Active
Class Status DateTuesday, September 9, 2025
Primary Code021
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, September 9, 2025
Primary Code028
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameGOAT USA INC
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPlainview, NY 11803

Trademark Events


Event DateEvent Description
Tuesday, May 6, 2025NEW APPLICATION ENTERED
Tuesday, May 6, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 6, 2025APPLICATION FILING RECEIPT MAILED
Friday, August 29, 2025ASSIGNED TO EXAMINER
Thursday, September 11, 2025EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED
Thursday, September 11, 2025COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION AUTOMATIC ENTRY
Thursday, September 11, 2025EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Thursday, September 11, 2025NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED
Thursday, September 11, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 17, 2025ASSIGNED TO LIE
Wednesday, September 17, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 17, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 8, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 8, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, October 9, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 15, 2025APPROVED FOR PUB - PRINCIPAL REGISTER