BE THE GOOD STORY Trademark

Trademark Overview


On Wednesday, November 15, 2023, a trademark application was filed for BE THE GOOD STORY with the United States Patent and Trademark Office. The USPTO has given the BE THE GOOD STORY trademark a serial number of 98271524. The federal status of this trademark filing is REGISTERED as of Tuesday, January 7, 2025. This trademark is owned by The Mitchell Chang Foundation. The BE THE GOOD STORY trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Personal, and Legal & Social Services categories with the following description:

Charitable foundation services, namely, providing fundraising activities to support the design and construction of inclusive playgrounds; Charitable foundation services, namely, providing fundraising activities to support the dissemination of educational materials concerning water safety; Charitable foundation services, namely, providing fundraising activities to support water safety advocacy

Charitable services, namely, building inclusive playgrounds that allow children and adults of all abilities to play and interact

Providing a website featuring educational information in the field of water safety
be the good story

General Information


Serial Number98271524
Word MarkBE THE GOOD STORY
Filing DateWednesday, November 15, 2023
Status700 - REGISTERED
Status DateTuesday, January 7, 2025
Registration Number7639180
Registration DateTuesday, January 7, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 19, 2024

Trademark Statements


Goods and ServicesCharitable foundation services, namely, providing fundraising activities to support the design and construction of inclusive playgrounds; Charitable foundation services, namely, providing fundraising activities to support the dissemination of educational materials concerning water safety; Charitable foundation services, namely, providing fundraising activities to support water safety advocacy
Goods and ServicesCharitable services, namely, building inclusive playgrounds that allow children and adults of all abilities to play and interact
Goods and ServicesProviding a website featuring educational information in the field of water safety

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, September 23, 2024
Primary Code035
First Use Anywhere DateSaturday, June 2, 2018
First Use In Commerce DateSaturday, June 2, 2018

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, December 20, 2023
Primary Code036
First Use Anywhere DateSaturday, June 2, 2018
First Use In Commerce DateSaturday, June 2, 2018

International Class045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, September 23, 2024
Primary Code045
First Use Anywhere DateSaturday, June 2, 2018
First Use In Commerce DateSaturday, June 2, 2018

Trademark Owner History


Party NameThe Mitchell Chang Foundation
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressSan Antonio, TX 78258

Party NameThe Mitchell Chang Foundation
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressSan Antonio, TX 78258

Party NameThe Mitchell Chang Foundation
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressSan Antonio, TX 78258

Trademark Events


Event DateEvent Description
Saturday, November 18, 2023NEW APPLICATION ENTERED
Wednesday, December 20, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, June 21, 2024NON-FINAL ACTION E-MAILED
Friday, June 21, 2024ASSIGNED TO EXAMINER
Friday, June 21, 2024NON-FINAL ACTION WRITTEN
Friday, June 21, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, September 23, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, September 23, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, September 23, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, October 7, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 13, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 19, 2024PUBLISHED FOR OPPOSITION
Tuesday, November 19, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 7, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, January 7, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED