BE THE G.O.A.T. Trademark
Trademark Overview
On Monday, January 19, 2026, a trademark application was filed for BE THE G.O.A.T. with the United States Patent and Trademark Office. The USPTO has given the BE THE G.O.A.T. trademark a serial number of 99602263. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Friday, May 15, 2026. This trademark is owned by Kevin Brown Enterprises, LLC. The BE THE G.O.A.T. trademark is filed in the Education & Entertainment Services category with the following description:
Educational and entertainment services, namely, providing motivational speaking services in the field of self-improvement
General Information
| Serial Number | 99602263 |
| Word Mark | BE THE G.O.A.T. |
| Filing Date | Monday, January 19, 2026 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Friday, May 15, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Pseudo Mark | BE THE GOAT |
| Goods and Services | Educational and entertainment services, namely, providing motivational speaking services in the field of self-improvement |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 19, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, December 10, 2025 |
| First Use In Commerce Date | Wednesday, December 10, 2025 |
Trademark Owner History
| Party Name | Kevin Brown Enterprises, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Windermere, FL 34786
US |
Trademark Events
| Event Date | Event Description |
| Monday, January 19, 2026 | NEW APPLICATION ENTERED |
| Monday, January 19, 2026 | APPLICATION FILING RECEIPT MAILED |
| Thursday, May 7, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 15, 2026 | ASSIGNED TO EXAMINER |
