BE THE G.O.A.T. Trademark
Trademark Overview
On Monday, January 19, 2026, a trademark application was filed for BE THE G.O.A.T. with the United States Patent and Trademark Office. The USPTO has given the BE THE G.O.A.T. trademark a serial number of 99602263. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, July 7, 2026. This trademark is owned by Kevin Brown Enterprises, LLC. The BE THE G.O.A.T. trademark is filed in the Education & Entertainment Services category with the following description:
Educational and entertainment services, namely, providing motivational speaking services in the field of self-improvement
General Information
| Serial Number | 99602263 |
| Word Mark | BE THE G.O.A.T. |
| Filing Date | Monday, January 19, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, July 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 7, 2026 |
Trademark Statements
| Pseudo Mark | BE THE GOAT |
| Goods and Services | Educational and entertainment services, namely, providing motivational speaking services in the field of self-improvement |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 19, 2026 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, December 10, 2025 |
| First Use In Commerce Date | Wednesday, December 10, 2025 |
Trademark Owner History
| Party Name | Kevin Brown Enterprises, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Windermere, FL 34786
US |
| Party Name | Kevin Brown Enterprises, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Windermere, FL 34786
US |
Trademark Events
| Event Date | Event Description |
| Monday, January 19, 2026 | NEW APPLICATION ENTERED |
| Monday, January 19, 2026 | APPLICATION FILING RECEIPT MAILED |
| Thursday, May 7, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 15, 2026 | ASSIGNED TO EXAMINER |
| Thursday, May 28, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, May 28, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, May 28, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 8, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 8, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 8, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, June 9, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 1, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 7, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 7, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
