BE THE BRAND EXPERIENCE Trademark

Trademark Overview

On Thursday, July 24, 2008, a trademark application was filed for BE THE BRAND EXPERIENCE with the United States Patent and Trademark Office. The USPTO has given the BE THE BRAND EXPERIENCE trademark a serial number of 77531122. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, November 16, 2018. This trademark is owned by POSTERSCOPE USA, INC.. The BE THE BRAND EXPERIENCE trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; organizing and conducting corporate marketing meetings for others; promoting the goods and services of others through conferences, exhibitions, meetings, mobile marketing events, traveling exhibits, tours and street teams, for commercial or advertising purposes
be the brand experience

General Information

Serial Number77531122
Word MarkBE THE BRAND EXPERIENCE
Filing DateThursday, July 24, 2008
Status710 - CANCELLED - SECTION 8
Status DateFriday, November 16, 2018
Registration Number4123384
Registration DateTuesday, April 10, 2012
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 24, 2012

Trademark Statements

Certificate of Correction for RegistrationIn the statement line 1, Delaware should be deleted and Ohio should be inserted.
Indication of Colors claimedThe color(s) purple, white, black and gray is/are claimed as a feature of the mark.
Disclaimer with Predetermined Text"BRAND EXPERIENCE"
Description of MarkThe mark consists of the stylized letters "B" and "E" in the white color inside a purple circle; to the right of that is the wording "THE BRAND EXPERIENCE" in block lettering in the color black and underlined by a gray line.
Goods and ServicesAdvertising agency specializing in the design and execution of word of mouth, viral, buzz and experiential marketing programs; organizing and conducting corporate marketing meetings for others; promoting the goods and services of others through conferences, exhibitions, meetings, mobile marketing events, traveling exhibits, tours and street teams, for commercial or advertising purposes

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, November 16, 2018
Primary Code035
First Use Anywhere DateTuesday, January 1, 2008
First Use In Commerce DateTuesday, January 1, 2008

Trademark Owner History

Party NameHYPERQUAKE, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCINCINNATI, OH 45202
Party NameBRAND EXPERIENCE, LLC, THE
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressCINCINNATI, OH 45227
Party NameBRAND EXPERIENCE, LLC, THE
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressCINCINNATI, OH 45227
Party NameBRAND EXPERIENCE, LLC, THE
Party Type11 - New Owner Before Publication
Legal Entity Type16 - Limited Liability Company
AddressCINCINNATI, OH 45227
Party NamePOSTERSCOPE USA, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10016

Trademark Events

Event DateEvent Description
Friday, November 16, 2018CANCELLED SEC. 8 (6-YR)
Wednesday, August 1, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, April 10, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Thursday, October 18, 2012SEC 7 REQUEST FILED
Friday, October 19, 2012CORRECTION UNDER SECTION 7 ¿ PROCESSED
Friday, October 19, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 18, 2012TEAS SECTION 7 REQUEST RECEIVED
Wednesday, May 9, 2012ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, April 10, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, January 24, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 24, 2012PUBLISHED FOR OPPOSITION
Wednesday, January 4, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, December 16, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Friday, December 9, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, December 9, 2011EXAMINER'S AMENDMENT ENTERED
Friday, December 9, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, December 9, 2011EXAMINERS AMENDMENT E-MAILED
Friday, December 9, 2011EXAMINERS AMENDMENT -WRITTEN
Thursday, December 8, 2011PREVIOUS ALLOWANCE COUNT WITHDRAWN
Thursday, December 8, 2011WITHDRAWN FROM PUB - SENIOR ATTORNEY REQUEST
Thursday, December 1, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, November 21, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 16, 2011TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 16, 2011TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, November 16, 2011CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, November 16, 2011TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 13, 2011ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, September 13, 2011TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 10, 2011NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, June 10, 2011NON-FINAL ACTION E-MAILED
Friday, June 10, 2011NON-FINAL ACTION WRITTEN
Tuesday, May 24, 2011LIE CHECKED SUSP - TO ATTY FOR ACTION
Wednesday, April 27, 2011AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, November 22, 2010REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, May 20, 2010REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, November 20, 2009REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, November 19, 2009ASSIGNED TO LIE
Friday, May 8, 2009NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Friday, May 8, 2009LETTER OF SUSPENSION E-MAILED
Friday, May 8, 2009SUSPENSION LETTER WRITTEN
Tuesday, May 5, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, May 5, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, May 4, 2009TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, November 3, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, November 3, 2008NON-FINAL ACTION E-MAILED
Monday, November 3, 2008NON-FINAL ACTION WRITTEN
Monday, November 3, 2008ASSIGNED TO EXAMINER
Monday, August 11, 2008PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Monday, August 11, 2008ASSIGNED TO LIE
Wednesday, August 6, 2008TEAS VOLUNTARY AMENDMENT RECEIVED
Wednesday, July 30, 2008NOTICE OF DESIGN SEARCH CODE MAILED
Tuesday, July 29, 2008NEW APPLICATION ENTERED IN TRAM

Related Keywords

experience brand marketing advertising others meetings mobile events exhibitions conferences services through