BE THE BRAND Trademark

Trademark Overview


On Thursday, April 16, 2020, a trademark application was filed for BE THE BRAND with the United States Patent and Trademark Office. The USPTO has given the BE THE BRAND trademark a serial number of 88873927. The federal status of this trademark filing is REGISTERED as of Tuesday, November 10, 2020. This trademark is owned by Brooklyn Jewelers, LLC. The BE THE BRAND trademark is filed in the Advertising, Business and Retail Services category with the following description:

On-line retail store services featuring jewelry products; On-line wholesale store services featuring jewelry products; Providing marketing solutions for jewelry industry
be the brand

General Information


Serial Number88873927
Word MarkBE THE BRAND
Filing DateThursday, April 16, 2020
Status700 - REGISTERED
Status DateTuesday, November 10, 2020
Registration Number6193872
Registration DateTuesday, November 10, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 25, 2020

Trademark Statements


Goods and ServicesOn-line retail store services featuring jewelry products; On-line wholesale store services featuring jewelry products; Providing marketing solutions for jewelry industry

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, April 24, 2020
Primary Code035
First Use Anywhere DateThursday, November 1, 2018
First Use In Commerce DateThursday, November 1, 2018

Trademark Owner History


Party NameBrooklyn Jewelers, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10010

Party NameBrooklyn Jewelers, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10010

Party NameBrooklyn Jewelers, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10010

Trademark Events


Event DateEvent Description
Monday, April 20, 2020NEW APPLICATION ENTERED
Friday, April 24, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, July 8, 2020ASSIGNED TO EXAMINER
Wednesday, July 8, 2020NON-FINAL ACTION WRITTEN
Wednesday, July 8, 2020NON-FINAL ACTION E-MAILED
Wednesday, July 8, 2020NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, July 8, 2020TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 21, 2020ASSIGNED TO LIE
Wednesday, July 22, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 22, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 22, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 5, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 25, 2020PUBLISHED FOR OPPOSITION
Tuesday, August 25, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 10, 2020REGISTERED-PRINCIPAL REGISTER
Sunday, March 12, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sunday, March 12, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sunday, March 12, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sunday, March 12, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, March 12, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sunday, August 24, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sunday, August 24, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sunday, August 24, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, August 24, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sunday, August 24, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sunday, August 24, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 10, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED