| Serial Number | 86324929 |
| Word Mark | BE THE BRAND. |
| Filing Date | Monday, June 30, 2014 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 3, 2021 |
| Registration Number | 4742367 |
| Registration Date | Tuesday, May 26, 2015 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 10, 2015 |
| Goods and Services | Wholesale store services featuring beauty supplies |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 3, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, July 1, 2012 |
| First Use In Commerce Date | Sunday, July 1, 2012 |
| Party Name | Genesis Salon Products LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Reading, PA 19611 |
| Party Name | Genesis Salon Products LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Reading, PA 19611 |
| Party Name | Genesis Salon Products LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Reading, PA 19611 |
| Event Date | Event Description |
| Friday, December 3, 2021 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, May 26, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 26, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 10, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 10, 2015 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 18, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, January 30, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, January 27, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 27, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, January 27, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 20, 2015 | ASSIGNED TO LIE |
| Monday, January 12, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, October 14, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 14, 2014 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 14, 2014 | NON-FINAL ACTION WRITTEN |
| Tuesday, October 7, 2014 | ASSIGNED TO EXAMINER |
| Monday, July 7, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, July 3, 2014 | NEW APPLICATION ENTERED IN TRAM |