BE SWEET TO YOURSELF Trademark

Trademark Overview


On Saturday, March 31, 2012, a trademark application was filed for BE SWEET TO YOURSELF with the United States Patent and Trademark Office. The USPTO has given the BE SWEET TO YOURSELF trademark a serial number of 85585762. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, May 30, 2023. This trademark is owned by Sweet Loren's. The BE SWEET TO YOURSELF trademark is filed in the Staple Food Products category with the following description:

Bakery desserts; Bakery goods; Bakery products; Bakery products, namely, sweet bakery goods
be sweet to yourself

General Information


Serial Number85585762
Word MarkBE SWEET TO YOURSELF
Filing DateSaturday, March 31, 2012
Status800 - REGISTERED AND RENEWED
Status DateTuesday, May 30, 2023
Registration Number4237337
Registration DateTuesday, November 6, 2012
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 21, 2012

Trademark Statements


Goods and ServicesBakery desserts; Bakery goods; Bakery products; Bakery products, namely, sweet bakery goods

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, April 11, 2012
Primary Code030
First Use Anywhere DateThursday, December 1, 2011
First Use In Commerce DateThursday, December 1, 2011

Trademark Owner History


Party NameSWEET LOREN'S INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressLakewood, CO 80214

Party NameSweet Loren's
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10026

Party NameSweet Loren's
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10026

Party NameSweet Loren's
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNew York, NY 10026

Trademark Events


Event DateEvent Description
Wednesday, April 4, 2012NEW APPLICATION ENTERED
Wednesday, August 1, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, April 11, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, July 12, 2012ASSIGNED TO EXAMINER
Friday, July 13, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 6, 2012REGISTERED-PRINCIPAL REGISTER
Monday, July 10, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 19, 2018REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, August 21, 2012PUBLISHED FOR OPPOSITION
Tuesday, August 21, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, July 10, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 6, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, February 7, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, October 30, 2018TEAS SECTION 8 & 15 RECEIVED
Monday, November 19, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, November 19, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, November 6, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, November 8, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, November 8, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, November 8, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, November 8, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 7, 2022TEAS SECTION 8 & 9 RECEIVED
Tuesday, November 8, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, May 30, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, May 30, 2023REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, May 30, 2023REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, November 21, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, November 21, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, November 21, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, November 21, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, November 21, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, May 30, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED