BE SWEET AND STAY SMOOTH Trademark
Trademark Overview
On Thursday, May 11, 2023, a trademark application was filed for BE SWEET AND STAY SMOOTH with the United States Patent and Trademark Office. The USPTO has given the BE SWEET AND STAY SMOOTH trademark a serial number of 97932629. The federal status of this trademark filing is REGISTERED as of Tuesday, August 26, 2025. This trademark is owned by Sugar Mama LLC. The BE SWEET AND STAY SMOOTH trademark is filed in the Medical & Beauty Services & Agricultural Services category with the following description:
Waxing services for the removal of hair from the human body
General Information
| Serial Number | 97932629 |
| Word Mark | BE SWEET AND STAY SMOOTH |
| Filing Date | Thursday, May 11, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 26, 2025 |
| Registration Number | 7922630 |
| Registration Date | Tuesday, August 26, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 12, 2024 |
Trademark Statements
| Goods and Services | Waxing services for the removal of hair from the human body |
Classification Information
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Sunday, June 11, 2023 |
| Primary Code | 044 |
| First Use Anywhere Date | Thursday, July 1, 2021 |
| First Use In Commerce Date | Thursday, July 1, 2021 |
Trademark Owner History
| Party Name | Sugar Mama LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mckinney, TX 75070 |
| Party Name | Sugar Mama LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mckinney, TX 75070 |
| Party Name | Sugar Mama LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Mckinney, TX 75070 |
Trademark Events
| Event Date | Event Description |
| Sunday, June 11, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 5, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, February 21, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 12, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, May 15, 2023 | NEW APPLICATION ENTERED |
| Thursday, February 8, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 21, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 12, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 7, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Sunday, September 29, 2024 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, July 31, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, August 26, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 26, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, August 5, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Sunday, September 29, 2024 | USE AMENDMENT FILED |
| Wednesday, July 30, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, August 5, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
