BE SURE. BE SECURE. Trademark

Trademark Overview

On Friday, March 19, 2010, a trademark application was filed for BE SURE. BE SECURE. with the United States Patent and Trademark Office. The USPTO has given the BE SURE. BE SECURE. trademark a serial number of 77963187. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, April 2, 2022. This trademark is owned by Thomas H. Heist Insurance. The BE SURE. BE SECURE. trademark is filed in the Insurance & Financial Services category with the following description:

Insurance agency and brokerage
be sure. be secure.

General Information

Serial Number77963187
Word MarkBE SURE. BE SECURE.
Filing DateFriday, March 19, 2010
Status800 - REGISTERED AND RENEWED
Status DateSaturday, April 2, 2022
Registration Number4172116
Registration DateTuesday, July 10, 2012
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 22, 2011

Trademark Statements

Goods and ServicesInsurance agency and brokerage

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, March 24, 2010
Primary Code036
First Use Anywhere DateSaturday, March 31, 2012
First Use In Commerce DateSaturday, March 31, 2012

Trademark Owner History

Party NameTHH, AN ALERA GROUP INSURANCE AGENCY, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressDEERFIELD, IL 60015
Party NameThomas H. Heist Insurance
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressOcean City, NJ 08226
Party NameThomas H. Heist Insurance
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressOcean City, NJ 08226
Party NameThomas H. Heist Insurance
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressOcean City, NJ 08226

Trademark Events

Event DateEvent Description
Tuesday, March 23, 2010NEW APPLICATION ENTERED
Tuesday, December 21, 2010CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, December 21, 2010TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, December 22, 2010FINAL REFUSAL E-MAILED
Wednesday, March 24, 2010NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, June 21, 2010ASSIGNED TO EXAMINER
Monday, June 21, 2010NON-FINAL ACTION WRITTEN
Monday, June 21, 2010NON-FINAL ACTION E-MAILED
Monday, June 21, 2010NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, December 21, 2010TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, December 22, 2010FINAL REFUSAL WRITTEN
Wednesday, December 22, 2010NOTIFICATION OF FINAL REFUSAL EMAILED
Friday, January 14, 2011EXAMINER'S AMENDMENT ENTERED
Friday, January 14, 2011EXAMINERS AMENDMENT -WRITTEN
Friday, January 14, 2011EXAMINERS AMENDMENT E-MAILED
Friday, January 14, 2011NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, March 22, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 18, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, February 11, 2011ASSIGNED TO LIE
Tuesday, February 15, 2011LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, March 22, 2011PUBLISHED FOR OPPOSITION
Saturday, February 11, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, May 17, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, November 17, 2011SOU EXTENSION 1 FILED
Friday, February 10, 2012SOU EXTENSION 1 GRANTED
Monday, December 19, 2011ABANDONMENT - NO USE STATEMENT FILED
Monday, December 19, 2011ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED
Tuesday, January 17, 2012TEAS PETITION TO REVIVE RECEIVED
Tuesday, January 17, 2012PETITION TO REVIVE-GRANTED
Tuesday, January 17, 2012SOU EXTENSION RECEIVED WITH TEAS PETITION
Friday, February 10, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, July 10, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, May 11, 2012TEAS STATEMENT OF USE RECEIVED
Friday, May 11, 2012USE AMENDMENT FILED
Thursday, May 31, 2012STATEMENT OF USE PROCESSING COMPLETE
Friday, June 1, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, June 6, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, June 7, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 10, 2012REGISTERED-PRINCIPAL REGISTER
Monday, July 10, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 10, 2017TEAS SECTION 8 & 15 RECEIVED
Saturday, January 15, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, August 15, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, September 6, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, September 6, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, July 10, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, July 12, 2021TEAS SECTION 8 & 9 RECEIVED
Monday, July 12, 2021REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, August 6, 2021TEAS SECTION 8 & 9 RECEIVED
Friday, March 11, 2022TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Saturday, January 15, 2022POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Saturday, April 2, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, April 2, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, April 2, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, July 17, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, June 11, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, June 23, 2022AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP

Related Keywords

secure sure brokerage agency insurance