| Serial Number | 79305747 |
| Word Mark | BE STORY |
| Filing Date | Friday, December 11, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, April 26, 2022 |
| Registration Number | 6708986 |
| Registration Date | Tuesday, April 26, 2022 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 8, 2022 |
| Goods and Services | Cosmetics; Eyebrow cosmetics; Facial wipes impregnated with cosmetics; Hair cosmetics; skin moisturisers used as cosmetics; Preparations for removing cosmetics; Beauty care products, namely, body butters, bath salts and body mud; Non-medicated toiletry preparations; Cosmetic preparations; Mascara; Hair care preparations; Hair conditioner; Hair shampoo; Hair styling preparations; Beauty masks; Non-medicated soaps; Bar soap; Non-medicated liquid soaps; Body scrubs; Non-medicated preparations for the care of the body; Perfume; Fragrances; Cologne; Non-medicated cosmetic serums for use on the skin; Anti-wrinkle cream; Cosmetic creams for wrinkles; Non-medicated eye lotions for wrinkles; Cosmetic powder; Cosmetic pencils; Depilatory waxes; Epilating waxes; Oils for cleaning purposes; Cosmetic oils; Essential oils; Scented oils; Body oil; Natural non-medicated oils for cosmetic purposes, namely, moisturising body oils; Cosmetic mineral oils; Oils for perfumes and scents; Facial cleaning preparations; Cleaning products for the skin; Cleansing facial beauty masks; Facial cleansers; Non-medicated beauty creams; Non-medicated exfoliating preparations for skin; Skin cleansers; Cosmetic skin care products; Non-medicated facial moisturisers; Non-medicated bath preparations; Make-up preparations; Make-up foundations; Antiperspirant deodorants for personal use; Deodorants for personal use; Cosmetic acne creams; Non-medicated creams for the skin; Collagen preparations for cosmetic purposes; Anti-ageing creams, not medicated; Non-medicated dentifrices; Toothpastes; Hair removing preparations; Non-medicated hair lotions; Topical herbal extracts for cosmetic purposes; Cosmetic soaps; Non-medicated powders for skin care; Powders for cosmetic purposes; Baby wipes impregnated with cleaning preparations; Wipes impregnated with lotion for cosmetic preparations; Sunscreen preparations; Hand cream; Non-medicated lotions; Sun tan lotions; Nail care preparations; Nail polish; Blackhead removal strips; Skin bronzing creams; Lipstick cases; Lipsticks; Lip gloss |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 5, 2021 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BoltOn Brands Pty Ltd |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 82 - NOT AVAILABLE |
| Address | AU |
| Party Name | Fun-ding Dojo Pty Ltd |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | AU |
| Party Name | Mustard Creative Media Pty Ltd |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | AU |
| Party Name | Mustard Creative Media Pty Ltd |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | AU |
| Party Name | Mustard Creative Media Pty Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | AU |
| Event Date | Event Description |
| Thursday, March 4, 2021 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, March 5, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 9, 2021 | APPLICATION FILING RECEIPT MAILED |
| Thursday, June 3, 2021 | ASSIGNED TO EXAMINER |
| Thursday, July 8, 2021 | NON-FINAL ACTION WRITTEN |
| Friday, July 9, 2021 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Wednesday, July 14, 2021 | REFUSAL PROCESSED BY MPU |
| Wednesday, July 14, 2021 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Sunday, August 1, 2021 | REFUSAL PROCESSED BY IB |
| Thursday, December 23, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, December 23, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 23, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, December 31, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, January 3, 2022 | ASSIGNED TO LIE |
| Wednesday, January 19, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, January 19, 2022 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, January 19, 2022 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Sunday, February 6, 2022 | NOTIFICATION PROCESSED BY IB |
| Tuesday, February 8, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 8, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 26, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Sunday, July 3, 2022 | NEW REPRESENTATIVE AT IB RECEIVED |
| Tuesday, July 26, 2022 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Friday, September 2, 2022 | FINAL DISPOSITION PROCESSED |
| Friday, September 2, 2022 | FINAL DISPOSITION NOTICE SENT TO IB |
| Monday, September 26, 2022 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Sunday, May 28, 2023 | CHANGE OF OWNER RECEIVED FROM IB |
| Saturday, June 8, 2024 | NEW REPRESENTATIVE AT IB RECEIVED |
| Friday, July 26, 2024 | NEW REPRESENTATIVE AT IB RECEIVED |
| Friday, November 29, 2024 | CHANGE OF OWNER RECEIVED FROM IB |