BE STORY Trademark

Trademark Overview


On Friday, December 11, 2020, a trademark application was filed for BE STORY with the United States Patent and Trademark Office. The USPTO has given the BE STORY trademark a serial number of 79305747. The federal status of this trademark filing is REGISTERED as of Tuesday, April 26, 2022. This trademark is owned by Mustard Creative Media Pty Ltd. The BE STORY trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Eyebrow cosmetics; Facial wipes impregnated with cosmetics; Hair cosmetics; skin moisturisers used as cosmetics; Preparations for removing cosmetics; Beauty care products, namely, body butters, bath salts and body mud; Non-medicated toiletry preparations; Cosmetic preparations; Mascara; Hair care preparations; Hair conditioner; Hair shampoo; Hair styling preparations; Beauty masks; Non-medicated soaps; Bar soap; Non-medicated liquid soaps; Body scrubs; Non-medicated preparations for the care of the body; Perfume; Fragrances; Cologne; Non-medicated cosmetic serums for use on the skin; Anti-wrinkle cream; Cosmetic creams for wrinkles; Non-medicated eye lotions for wrinkles; Cosmetic powder; Cosmetic pencils; Depilatory waxes; Epilating waxes; Oils for cleaning purposes; Cosmetic oils; Essential oils; Scented oils; Body oil; Natural non-medicated oils for cosmetic purposes, namely, moisturising body oils; Cosmetic mineral oils; Oils for perfumes and scents; Facial cleaning prep...
be story

General Information


Serial Number79305747
Word MarkBE STORY
Filing DateFriday, December 11, 2020
Status700 - REGISTERED
Status DateTuesday, April 26, 2022
Registration Number6708986
Registration DateTuesday, April 26, 2022
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 8, 2022

Trademark Statements


Goods and ServicesCosmetics; Eyebrow cosmetics; Facial wipes impregnated with cosmetics; Hair cosmetics; skin moisturisers used as cosmetics; Preparations for removing cosmetics; Beauty care products, namely, body butters, bath salts and body mud; Non-medicated toiletry preparations; Cosmetic preparations; Mascara; Hair care preparations; Hair conditioner; Hair shampoo; Hair styling preparations; Beauty masks; Non-medicated soaps; Bar soap; Non-medicated liquid soaps; Body scrubs; Non-medicated preparations for the care of the body; Perfume; Fragrances; Cologne; Non-medicated cosmetic serums for use on the skin; Anti-wrinkle cream; Cosmetic creams for wrinkles; Non-medicated eye lotions for wrinkles; Cosmetic powder; Cosmetic pencils; Depilatory waxes; Epilating waxes; Oils for cleaning purposes; Cosmetic oils; Essential oils; Scented oils; Body oil; Natural non-medicated oils for cosmetic purposes, namely, moisturising body oils; Cosmetic mineral oils; Oils for perfumes and scents; Facial cleaning preparations; Cleaning products for the skin; Cleansing facial beauty masks; Facial cleansers; Non-medicated beauty creams; Non-medicated exfoliating preparations for skin; Skin cleansers; Cosmetic skin care products; Non-medicated facial moisturisers; Non-medicated bath preparations; Make-up preparations; Make-up foundations; Antiperspirant deodorants for personal use; Deodorants for personal use; Cosmetic acne creams; Non-medicated creams for the skin; Collagen preparations for cosmetic purposes; Anti-ageing creams, not medicated; Non-medicated dentifrices; Toothpastes; Hair removing preparations; Non-medicated hair lotions; Topical herbal extracts for cosmetic purposes; Cosmetic soaps; Non-medicated powders for skin care; Powders for cosmetic purposes; Baby wipes impregnated with cleaning preparations; Wipes impregnated with lotion for cosmetic preparations; Sunscreen preparations; Hand cream; Non-medicated lotions; Sun tan lotions; Nail care preparations; Nail polish; Blackhead removal strips; Skin bronzing creams; Lipstick cases; Lipsticks; Lip gloss

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateFriday, March 5, 2021
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameFun-ding Dojo Pty Ltd
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressAU

Party NameMustard Creative Media Pty Ltd
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressAU

Party NameMustard Creative Media Pty Ltd
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressAU

Party NameMustard Creative Media Pty Ltd
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressAU

Trademark Events


Event DateEvent Description
Friday, July 9, 2021NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Wednesday, July 14, 2021REFUSAL PROCESSED BY MPU
Thursday, March 4, 2021SN ASSIGNED FOR SECT 66A APPL FROM IB
Friday, March 5, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, March 9, 2021APPLICATION FILING RECEIPT MAILED
Thursday, June 3, 2021ASSIGNED TO EXAMINER
Thursday, July 8, 2021NON-FINAL ACTION WRITTEN
Wednesday, July 14, 2021NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Sunday, August 1, 2021REFUSAL PROCESSED BY IB
Thursday, December 23, 2021TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, December 23, 2021CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 23, 2021TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, January 3, 2022ASSIGNED TO LIE
Friday, December 31, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Sunday, February 6, 2022NOTIFICATION PROCESSED BY IB
Wednesday, January 19, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, January 19, 2022NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, January 19, 2022NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Tuesday, April 26, 2022REGISTERED-PRINCIPAL REGISTER
Tuesday, February 8, 2022PUBLISHED FOR OPPOSITION
Tuesday, February 8, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Sunday, July 3, 2022NEW REPRESENTATIVE AT IB RECEIVED
Friday, September 2, 2022FINAL DISPOSITION NOTICE SENT TO IB
Sunday, May 28, 2023CHANGE OF OWNER RECEIVED FROM IB
Tuesday, July 26, 2022FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Friday, September 2, 2022FINAL DISPOSITION PROCESSED
Monday, September 26, 2022FINAL DECISION TRANSACTION PROCESSED BY IB
Saturday, June 8, 2024NEW REPRESENTATIVE AT IB RECEIVED