BE SMART. TAKE ACTION. OWN YOUR FUTURE Trademark

Trademark Overview


On Tuesday, October 25, 2011, a trademark application was filed for BE SMART. TAKE ACTION. OWN YOUR FUTURE with the United States Patent and Trademark Office. The USPTO has given the BE SMART. TAKE ACTION. OWN YOUR FUTURE trademark a serial number of 85456033. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, January 27, 2023. This trademark is owned by OM Financial Life Insurance Company. The BE SMART. TAKE ACTION. OWN YOUR FUTURE trademark is filed in the Insurance & Financial Services category with the following description:

Insurance services, namely, underwriting, issuing and administration of life insurance; Underwriting, issuance and administration of annuities
be smart. take action. own your future

General Information


Serial Number85456033
Word MarkBE SMART. TAKE ACTION. OWN YOUR FUTURE
Filing DateTuesday, October 25, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, January 27, 2023
Registration Number4177157
Registration DateTuesday, July 17, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 6, 2012

Trademark Statements


Goods and ServicesInsurance services, namely, underwriting, issuing and administration of life insurance; Underwriting, issuance and administration of annuities

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, January 27, 2023
Primary Code036
First Use Anywhere DateFriday, February 10, 2012
First Use In Commerce DateFriday, February 10, 2012

Trademark Owner History


Party NameFIDELITY & GUARANTY LIFE INSURANCE COMPANY
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressDES MOINES, IA 50309

Party NameFIDELITY & GUARANTY LIFE INSURANCE COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressDes Moines, IA 50309

Party NameOM Financial Life Insurance Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBaltimore, MD 21202

Party NameOM Financial Life Insurance Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBaltimore, MD 21202

Party NameOM Financial Life Insurance Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBaltimore, MD 21202

Trademark Events


Event DateEvent Description
Friday, January 27, 2023CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Saturday, July 17, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, December 3, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, December 3, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 3, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, December 3, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, December 3, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 28, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, August 22, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, August 22, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, August 22, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 17, 2017TEAS SECTION 8 & 15 RECEIVED
Monday, July 17, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, July 15, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, July 15, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, October 3, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, July 17, 2012REGISTERED-PRINCIPAL REGISTER
Tuesday, June 12, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, June 11, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, June 5, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, May 25, 2012STATEMENT OF USE PROCESSING COMPLETE
Tuesday, May 1, 2012USE AMENDMENT FILED
Friday, May 25, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, May 1, 2012TEAS STATEMENT OF USE RECEIVED
Tuesday, May 1, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 6, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 6, 2012PUBLISHED FOR OPPOSITION
Wednesday, February 15, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Monday, January 30, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, January 30, 2012ASSIGNED TO LIE
Wednesday, January 11, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 11, 2012ASSIGNED TO EXAMINER
Friday, October 28, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, October 28, 2011NEW APPLICATION ENTERED