BE SMART, PLAY SMART Trademark

Trademark Overview

On Monday, November 25, 2019, a trademark application was filed for BE SMART, PLAY SMART with the United States Patent and Trademark Office. The USPTO has given the BE SMART, PLAY SMART trademark a serial number of 88705185. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, October 16, 2025. This trademark is owned by Illinois Department of the Lottery. The BE SMART, PLAY SMART trademark is filed in the Advertising, Business and Retail Services category with the following description:

Promoting public awareness of responsible gaming
be smart, play smart

General Information

Serial Number88705185
Word MarkBE SMART, PLAY SMART
Filing DateMonday, November 25, 2019
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, October 16, 2025
Registration Number6024343
Registration DateTuesday, March 31, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 14, 2020

Trademark Statements

Goods and ServicesPromoting public awareness of responsible gaming
Certificate of Correction for RegistrationIn the statement, line 1, " Illinois Department of Lottery" should be deleted, and Illinois Department of the Lottery should be inserted.

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, December 3, 2019
Primary Code035
First Use Anywhere DateTuesday, October 15, 2019
First Use In Commerce DateTuesday, October 15, 2019

Trademark Owner History

Party NameIllinois Department of the Lottery
Party Type30 - Original Registrant
Legal Entity Type14 - State Agency
AddressChicago, IL 60603
Party NameIllinois Department of the Lottery
Party Type20 - Owner at Publication
Legal Entity Type14 - State Agency
AddressSpringfield, IL 62702
Party NameIllinois Department of the Lottery
Party Type10 - Original Applicant
Legal Entity Type14 - State Agency
AddressSpringfield, IL 62702

Trademark Events

Event DateEvent Description
Thursday, November 28, 2019NEW APPLICATION ENTERED
Tuesday, December 3, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, December 11, 2019ASSIGNED TO EXAMINER
Wednesday, December 11, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 25, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 14, 2020PUBLISHED FOR OPPOSITION
Tuesday, January 14, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 31, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, January 18, 2022TEAS SECTION 7 REQUEST RECEIVED
Monday, May 9, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 9, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, May 9, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, May 9, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 6, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 10, 2022CORRECTION UNDER SECTION 7 - PROCESSED
Monday, March 31, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, April 23, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 23, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, April 23, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 23, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 23, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, May 12, 2025TEAS SECTION 8 & 15 RECEIVED
Monday, September 22, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 16, 2025POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
Thursday, October 16, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, October 16, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, October 31, 2025REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD
Monday, November 10, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 10, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 10, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED

Related Keywords

smart play gaming responsible awareness public promoting