BE SMART, PLAY SMART Trademark

Trademark Overview


On Monday, November 5, 2018, a trademark application was filed for BE SMART, PLAY SMART with the United States Patent and Trademark Office. The USPTO has given the BE SMART, PLAY SMART trademark a serial number of 88182332. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, October 16, 2025. This trademark is owned by Illinois Department of the Lottery. The BE SMART, PLAY SMART trademark is filed in the Education & Entertainment Services category with the following description:

Educational services, namely, providing online information, online non-downloadable videos, and online non-downloadable articles, all in the field of responsible gambling
be smart, play smart

General Information


Serial Number88182332
Word MarkBE SMART, PLAY SMART
Filing DateMonday, November 5, 2018
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, October 16, 2025
Registration Number5957073
Registration DateTuesday, January 7, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 16, 2019

Trademark Statements


Goods and ServicesEducational services, namely, providing online information, online non-downloadable videos, and online non-downloadable articles, all in the field of responsible gambling
Certificate of Correction for RegistrationIn the statement, line 1, " Illinois Department of Lottery" should be deleted, and Illinois Department of the Lottery should be inserted.

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, November 20, 2018
Primary Code041
First Use Anywhere DateTuesday, October 15, 2019
First Use In Commerce DateTuesday, October 15, 2019

Trademark Owner History


Party NameIllinois Department of the Lottery
Party Type30 - Original Registrant
Legal Entity Type14 - State Agency
AddressChicago, IL 60603

Party NameIllinois Department of the Lottery
Party Type20 - Owner at Publication
Legal Entity Type14 - State Agency
AddressSpringfield, IL 62702

Party NameIllinois Department of the Lottery
Party Type10 - Original Applicant
Legal Entity Type14 - State Agency
AddressSpringfield, IL 62702

Trademark Events


Event DateEvent Description
Thursday, November 8, 2018NEW APPLICATION ENTERED
Tuesday, November 20, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, February 9, 2019ASSIGNED TO EXAMINER
Friday, February 15, 2019EXAMINERS AMENDMENT -WRITTEN
Friday, February 15, 2019EXAMINERS AMENDMENT E-MAILED
Friday, February 15, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, February 15, 2019EXAMINER'S AMENDMENT ENTERED
Friday, February 15, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, March 11, 2019ASSIGNED TO LIE
Wednesday, March 27, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 16, 2019PUBLISHED FOR OPPOSITION
Tuesday, April 16, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 11, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, November 25, 2019TEAS STATEMENT OF USE RECEIVED
Monday, November 25, 2019SOU TEAS EXTENSION RECEIVED
Monday, December 2, 2019CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, November 25, 2019SOU EXTENSION 1 FILED
Monday, December 2, 2019SOU EXTENSION 1 GRANTED
Monday, November 25, 2019USE AMENDMENT FILED
Monday, December 2, 2019STATEMENT OF USE PROCESSING COMPLETE
Monday, December 2, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, December 3, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, December 3, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, January 7, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, January 18, 2022TEAS SECTION 7 REQUEST RECEIVED
Monday, May 9, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 9, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, May 9, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, May 9, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, June 6, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, June 13, 2022CORRECTION UNDER SECTION 7 - PROCESSED
Tuesday, January 7, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, April 23, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, April 23, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, April 23, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 23, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 23, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, May 12, 2025TEAS SECTION 8 & 15 RECEIVED
Monday, September 22, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, October 16, 2025POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
Thursday, October 16, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, October 16, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, November 10, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 10, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 10, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED