BE SILLY. BE HONEST. BE GOOD. Trademark
Trademark Overview
On Friday, December 19, 2025, a trademark application was filed for BE SILLY. BE HONEST. BE GOOD. with the United States Patent and Trademark Office. The USPTO has given the BE SILLY. BE HONEST. BE GOOD. trademark a serial number of 99558259. The federal status of this trademark filing is REGISTERED as of Tuesday, July 7, 2026. This trademark is owned by PROPER GOOD, INC.. The BE SILLY. BE HONEST. BE GOOD. trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:
Broth; Beef stew; Pre-packaged dinners consisting primarily of meat and also including pasta, rice, or vegetables; Pre-packaged dinners consisting primarily of poultry and also including pasta, rice, or vegetables; Soups; Instant soup; Pre-cooked soup; Pre-cooked curry stew
Oatmeal; Pasta; Cooked rice; Rolled oats; Macaroni and cheese
General Information
| Serial Number | 99558259 |
| Word Mark | BE SILLY. BE HONEST. BE GOOD. |
| Filing Date | Friday, December 19, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 7, 2026 |
| Registration Number | 8335037 |
| Registration Date | Tuesday, July 7, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 19, 2026 |
Trademark Statements
| Goods and Services | Broth; Beef stew; Pre-packaged dinners consisting primarily of meat and also including pasta, rice, or vegetables; Pre-packaged dinners consisting primarily of poultry and also including pasta, rice, or vegetables; Soups; Instant soup; Pre-cooked soup; Pre-cooked curry stew |
| Goods and Services | Oatmeal; Pasta; Cooked rice; Rolled oats; Macaroni and cheese |
| Pseudo Mark | BE SILLY BE HONEST BE GOOD |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 19, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | Wednesday, September 24, 2025 |
| First Use In Commerce Date | Wednesday, September 24, 2025 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 19, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, September 24, 2025 |
| First Use In Commerce Date | Wednesday, September 24, 2025 |
Trademark Owner History
| Party Name | PROPER GOOD, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Bozeman, MT 59715
US |
| Party Name | PROPER GOOD, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Bozeman, MT 59715
US |
| Party Name | PROPER GOOD, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Bozeman, MT 59715
US |
Trademark Events
| Event Date | Event Description |
| Friday, December 19, 2025 | NEW APPLICATION ENTERED |
| Friday, December 19, 2025 | APPLICATION FILING RECEIPT MAILED |
| Saturday, April 11, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, April 23, 2026 | ASSIGNED TO EXAMINER |
| Thursday, April 23, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 13, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 19, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 19, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 7, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 7, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
