| Serial Number | 78733504 |
| Word Mark | BE SENSATIONAL! |
| Filing Date | Friday, October 14, 2005 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 25, 2013 |
| Registration Number | 3220787 |
| Registration Date | Tuesday, March 20, 2007 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 13, 2006 |
| Goods and Services | Candy |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 25, 2013 |
| Primary Code | 030 |
| First Use Anywhere Date | Saturday, April 1, 2006 |
| First Use In Commerce Date | Saturday, April 1, 2006 |
| Party Name | CADBURY BEVERAGES DELAWARE, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | RYE BROOK, NY 10573 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Event Date | Event Description |
| Friday, October 25, 2013 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, April 23, 2008 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, March 20, 2007 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 5, 2007 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, February 2, 2007 | ASSIGNED TO LIE |
| Sunday, December 31, 2006 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, December 15, 2006 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, December 15, 2006 | EXTENSION 1 GRANTED |
| Thursday, October 19, 2006 | EXTENSION 1 FILED |
| Thursday, October 19, 2006 | USE AMENDMENT FILED |
| Thursday, October 19, 2006 | TEAS EXTENSION RECEIVED |
| Thursday, October 19, 2006 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, September 5, 2006 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 13, 2006 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 24, 2006 | NOTICE OF PUBLICATION |
| Tuesday, April 25, 2006 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, April 21, 2006 | ASSIGNED TO LIE |
| Tuesday, April 11, 2006 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, April 8, 2006 | ASSIGNED TO EXAMINER |
| Thursday, October 20, 2005 | NEW APPLICATION ENTERED IN TRAM |