BE SAFE, OR BE DEADLY Trademark

Trademark Overview


On Tuesday, December 19, 2017, a trademark application was filed for BE SAFE, OR BE DEADLY with the United States Patent and Trademark Office. The USPTO has given the BE SAFE, OR BE DEADLY trademark a serial number of 87726337. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, August 22, 2025. This trademark is owned by Rules of Engagement Tactical, LLC. The BE SAFE, OR BE DEADLY trademark is filed in the Advertising, Business and Retail Services category with the following description:

On-line retail store services featuring firearms, air guns, knives, and stun guns; On-line retail store services featuring clothing; On-line retail store services featuring books, software, and DVDs relating to firearms and firearm accessories; On-line retail store services featuring safes; On-line retail store services featuring firearm accessories, namely, ammunition, cleaning equipment, ear-muffs, choke tubes, barrels, grips, pads, stocks, bipods, gun cases, holsters, lights, lasers, sights, magazines, optics, reloading equipment, slings, targets, upper receivers, and conversion kits; Retail store services featuring firearms, air guns, knives, and stun guns; Retail store services featuring clothing; Retail store services featuring books, software, and DVDs relating to firearms and firearm accessories; Retail store services featuring safes; Retail store services featuring firearm accessories, namely, ammunition, ear muffs, cleaning equipment, choke tubes, barrels, grips, pads, stocks...
be safe, or be deadly

General Information


Serial Number87726337
Word MarkBE SAFE, OR BE DEADLY
Filing DateTuesday, December 19, 2017
Status710 - CANCELLED - SECTION 8
Status DateFriday, August 22, 2025
Registration Number5676429
Registration DateTuesday, February 12, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 15, 2018

Trademark Statements


Goods and ServicesOn-line retail store services featuring firearms, air guns, knives, and stun guns; On-line retail store services featuring clothing; On-line retail store services featuring books, software, and DVDs relating to firearms and firearm accessories; On-line retail store services featuring safes; On-line retail store services featuring firearm accessories, namely, ammunition, cleaning equipment, ear-muffs, choke tubes, barrels, grips, pads, stocks, bipods, gun cases, holsters, lights, lasers, sights, magazines, optics, reloading equipment, slings, targets, upper receivers, and conversion kits; Retail store services featuring firearms, air guns, knives, and stun guns; Retail store services featuring clothing; Retail store services featuring books, software, and DVDs relating to firearms and firearm accessories; Retail store services featuring safes; Retail store services featuring firearm accessories, namely, ammunition, ear muffs, cleaning equipment, choke tubes, barrels, grips, pads, stocks, bipods, gun cases, holsters, lights, lasers, sights, magazines, optics, reloading equipment, slings, targets, upper receivers, and conversion kits

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, August 22, 2025
Primary Code035
First Use Anywhere DateThursday, September 1, 2016
First Use In Commerce DateThursday, September 1, 2016

Trademark Owner History


Party NameRules of Engagement Tactical, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressIrving, TX 75063

Party NameRules of Engagement Tactical, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressIrving, TX 75063

Party NameRules of Engagement Tactical, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressIrving, TX 75063

Trademark Events


Event DateEvent Description
Monday, April 2, 2018EXAMINERS AMENDMENT E-MAILED
Friday, December 22, 2017NEW APPLICATION ENTERED
Friday, January 5, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, March 29, 2018ASSIGNED TO EXAMINER
Monday, April 2, 2018EXAMINERS AMENDMENT -WRITTEN
Monday, April 2, 2018EXAMINER'S AMENDMENT ENTERED
Monday, April 2, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, April 9, 2018ASSIGNED TO LIE
Wednesday, April 25, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 15, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 13, 2018TEAS STATEMENT OF USE RECEIVED
Tuesday, November 13, 2018USE AMENDMENT FILED
Saturday, December 1, 2018CASE ASSIGNED TO INTENT TO USE PARALEGAL
Saturday, December 1, 2018STATEMENT OF USE PROCESSING COMPLETE
Monday, April 2, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 15, 2018PUBLISHED FOR OPPOSITION
Tuesday, July 10, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 1, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, January 2, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, January 2, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, January 3, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 4, 2019ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, January 5, 2019NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, February 12, 2019REGISTERED-PRINCIPAL REGISTER
Monday, April 15, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, April 15, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, February 12, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, April 3, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, April 3, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, April 3, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, April 3, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 3, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Saturday, December 1, 2018NON-FINAL ACTION E-MAILED
Saturday, December 1, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, December 1, 2018SU - NON-FINAL ACTION - WRITTEN
Wednesday, April 3, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, August 22, 2025CANCELLED SEC. 8 (6-YR)