BE REAL BE YOU Trademark
Trademark Overview
On Wednesday, February 21, 2018, a trademark application was filed for BE REAL BE YOU with the United States Patent and Trademark Office. The USPTO has given the BE REAL BE YOU trademark a serial number of 87806231. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, May 2, 2025. This trademark is owned by SDS International, Ltd.. The BE REAL BE YOU trademark is filed in the Advertising, Business and Retail Services category with the following description:
On-line wholesale and retail store services featuring jewelry
General Information
| Serial Number | 87806231 |
| Word Mark | BE REAL BE YOU |
| Filing Date | Wednesday, February 21, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, May 2, 2025 |
| Registration Number | 5584533 |
| Registration Date | Tuesday, October 16, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 31, 2018 |
Trademark Statements
| Goods and Services | On-line wholesale and retail store services featuring jewelry |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, May 2, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, February 19, 2018 |
| First Use In Commerce Date | Monday, February 19, 2018 |
Trademark Owner History
| Party Name | SDS International, Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Belle Mead, NJ 08502 |
| Party Name | SDS International, Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Belle Mead, NJ 08502 |
| Party Name | SDS International, Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Belle Mead, NJ 08502 |
Trademark Events
| Event Date | Event Description |
| Wednesday, February 28, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, February 24, 2018 | NEW APPLICATION ENTERED |
| Monday, March 19, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, March 27, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, March 27, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, March 27, 2018 | NON-FINAL ACTION E-MAILED |
| Tuesday, April 17, 2018 | ASSIGNED TO LIE |
| Tuesday, April 17, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 17, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 17, 2018 | EXAMINERS AMENDMENT AND/OR PRIORITY ACTION - COMPLETED |
| Tuesday, April 17, 2018 | NOTIFICATION OF EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Tuesday, April 17, 2018 | EXAMINER'S AMENDMENT/PRIORITY ACTION E-MAILED |
| Wednesday, April 18, 2018 | COMBINED EXAMINER'S AMENDMENT/PRIORITY ACTION ENTERED |
| Wednesday, April 18, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 1, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 25, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 11, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 31, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 31, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 16, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, October 16, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, May 2, 2025 | CANCELLED SEC. 8 (6-YR) |
| Saturday, June 2, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, May 11, 2018 | NON-FINAL ACTION WRITTEN |
| Friday, May 11, 2018 | NON-FINAL ACTION E-MAILED |
| Friday, May 11, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 1, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
