BE REAL Trademark

Trademark Overview


On Saturday, December 13, 1997, a trademark application was filed for BE REAL with the United States Patent and Trademark Office. The USPTO has given the BE REAL trademark a serial number of 75404838. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Thursday, November 18, 1999. This trademark is owned by Mary Kay Inc.. The BE REAL trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Perfumes, colognes, and related fragrance products, namely, bath and shower gels, body and facial soaps, bath and body oils, body and facial lotions, creams and powders; aftershave balms, body and hair shampoos, liquid talcs, deodorants and antiperspirants

General Information


Serial Number75404838
Word MarkBE REAL
Filing DateSaturday, December 13, 1997
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateThursday, November 18, 1999
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 25, 1998

Trademark Statements


Goods and ServicesPerfumes, colognes, and related fragrance products, namely, bath and shower gels, body and facial soaps, bath and body oils, body and facial lotions, creams and powders; aftershave balms, body and hair shampoos, liquid talcs, deodorants and antiperspirants

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, February 9, 1998
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMary Kay Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDallas, TX 75248

Party NameMary Kay Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDallas, TX 75248

Trademark Events


Event DateEvent Description
Sunday, March 5, 2000ABANDONMENT - NO USE STATEMENT FILED
Thursday, January 28, 1999EXTENSION 1 GRANTED
Tuesday, December 8, 1998EXTENSION 1 FILED
Tuesday, November 17, 1998NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 25, 1998PUBLISHED FOR OPPOSITION
Friday, July 24, 1998NOTICE OF PUBLICATION
Friday, June 19, 1998APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 16, 1998EXAMINER'S AMENDMENT MAILED
Wednesday, June 10, 1998ASSIGNED TO EXAMINER
Wednesday, June 10, 1998ASSIGNED TO EXAMINER
Monday, June 8, 1998ASSIGNED TO EXAMINER