BE PLUS NATURAL LIFESTYLE Trademark
Trademark Overview
On Thursday, November 16, 2017, a trademark application was filed for BE PLUS NATURAL LIFESTYLE with the United States Patent and Trademark Office. The USPTO has given the BE PLUS NATURAL LIFESTYLE trademark a serial number of 79229155. The federal status of this trademark filing is CANCELLED - SECTION 71 as of Friday, August 15, 2025. This trademark is owned by HIJOS DE ANTONIO JUAN, S.L.. The BE PLUS NATURAL LIFESTYLE trademark is filed in the Pharmaceutical Products, Meat & Processed Food Products, Staple Food Products, and Light Beverage Products categories with the following description:
Bread, bakery products, and pastry products; confectionery products, namely, fondants and pastilles; Viennese pastries, sponge cakes, brioches, tarts, cereal bars, flours, preparations made from cereals, namely, muesli bars and cereal based snack food; edible ices; coffee, tea, cocoa and artificial coffee; rice, tapioca and sago, honey, golden syrup; yeast, baking powders; salt, mustard; vinegar, sauces, condiments, namely, minced garlic, dried fig-based condiments, soya bean paste; spices; ice
Fruit purée; vegetable mousse; mashed potatoes; apple purée; prepared fruits; fruit jams; milk shakes; milk-based beverages flavored with chocolate; flavored milk; milk-based desserts, namely, ice cream shakes and shakes; frozen, dried and cooked fruit and vegetables; jellies; milk and dairy products, namely, cream being dairy product, yogurt, low fat dairy spreads; prepared dishes for consumption principally based on meat, fish and/or vegetables
Food for babies and infants; gluten-free food for babies
Non-alcoholic fruit beverages; refreshments, namely, aerated water and club soda; fruit and vegetable shakes in the nature of fruit and vegetable smoothies; mineral waters; carbonated and other non-alcoholic beverages, namely, carbonated waters, carbonated non-alcoholic drinks, fruit beverages; fruit juices; syrups and other preparations for making beverages, namely, fruit drinks
General Information
| Serial Number | 79229155 |
| Word Mark | BE PLUS NATURAL LIFESTYLE |
| Filing Date | Thursday, November 16, 2017 |
| Status | 709 - CANCELLED - SECTION 71 |
| Status Date | Friday, August 15, 2025 |
| Registration Number | 5663572 |
| Registration Date | Tuesday, January 29, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, November 13, 2018 |
Trademark Statements
| Goods and Services | Bread, bakery products, and pastry products; confectionery products, namely, fondants and pastilles; Viennese pastries, sponge cakes, brioches, tarts, cereal bars, flours, preparations made from cereals, namely, muesli bars and cereal based snack food; edible ices; coffee, tea, cocoa and artificial coffee; rice, tapioca and sago, honey, golden syrup; yeast, baking powders; salt, mustard; vinegar, sauces, condiments, namely, minced garlic, dried fig-based condiments, soya bean paste; spices; ice |
| Description of Mark | The mark consists of a square with the stylized word "BE PLUS" with a curved line below the word PLUS with two leaves above the "U" with the wording "NATURAL LIFESTYLE" below". |
| Goods and Services | Fruit purée; vegetable mousse; mashed potatoes; apple purée; prepared fruits; fruit jams; milk shakes; milk-based beverages flavored with chocolate; flavored milk; milk-based desserts, namely, ice cream shakes and shakes; frozen, dried and cooked fruit and vegetables; jellies; milk and dairy products, namely, cream being dairy product, yogurt, low fat dairy spreads; prepared dishes for consumption principally based on meat, fish and/or vegetables |
| Goods and Services | Food for babies and infants; gluten-free food for babies |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Non-alcoholic fruit beverages; refreshments, namely, aerated water and club soda; fruit and vegetable shakes in the nature of fruit and vegetable smoothies; mineral waters; carbonated and other non-alcoholic beverages, namely, carbonated waters, carbonated non-alcoholic drinks, fruit beverages; fruit juices; syrups and other preparations for making beverages, namely, fruit drinks |
Classification Information
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 006, 018, 044, 046, 051, 052 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Friday, August 15, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Saturday, August 16, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Saturday, August 16, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | F - NOT AVAILABLE |
| Class Status Date | Saturday, August 16, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | HIJOS DE ANTONIO JUAN, S.L. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | ES |
| Party Name | HIJOS DE ANTONIO JUAN, S.L. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | ES |
| Party Name | HIJOS DE ANTONIO JUAN, S.L. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | ES |
Trademark Events
| Event Date | Event Description |
| Thursday, March 22, 2018 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Tuesday, March 27, 2018 | ASSIGNED TO EXAMINER |
| Saturday, March 31, 2018 | APPLICATION FILING RECEIPT MAILED |
| Thursday, April 5, 2018 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Friday, May 4, 2018 | REFUSAL PROCESSED BY IB |
| Friday, June 1, 2018 | NEW REPRESENTATIVE AT IB RECEIVED |
| Tuesday, March 27, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 28, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, March 29, 2018 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Thursday, April 5, 2018 | REFUSAL PROCESSED BY MPU |
| Friday, June 22, 2018 | CORRECTION TRANSACTION RECEIVED FROM IB |
| Wednesday, July 18, 2018 | CORRECTION FROM IB ENTERED - NO REVIEW REQUIRED |
| Wednesday, September 26, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 26, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 26, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 26, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 24, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, October 24, 2018 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, October 24, 2018 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Friday, November 9, 2018 | NOTIFICATION PROCESSED BY IB |
| Tuesday, November 13, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 13, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 29, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, April 29, 2019 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Thursday, May 9, 2019 | FINAL DISPOSITION PROCESSED |
| Thursday, May 9, 2019 | FINAL DISPOSITION NOTICE SENT TO IB |
| Saturday, June 1, 2019 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Friday, August 15, 2025 | CANCELLED SECTION 71 |
| Monday, January 29, 2024 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
