BE PLUS Trademark

Trademark Overview


On Wednesday, September 25, 2024, a trademark application was filed for BE PLUS with the United States Patent and Trademark Office. The USPTO has given the BE PLUS trademark a serial number of 98768896. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Thursday, April 10, 2025. This trademark is owned by Hijos de Antonio Juan, S.L.. The BE PLUS trademark is filed in the Meat & Processed Food Products, Staple Food Products, Light Beverage Products, and Pharmaceutical Products categories with the following description:

Bread; Pastry and frozen confectionery; Viennoiserie; Sponge cakes; Brioches; Buns; Tarts; Cereal bars; Flour; Cereal preparations in the nature of cereal cookies; Edible ices; Coffee; Tea; Cocoa; Artificial coffee; Rice; Tapioca; Sago; Honey; Treacle; Yeast; Baking powder; Salt; Mustard; Vinegar; Sauces; Condiments in the nature of miso, savory sauces, and chutneys; Spices; Ice for refreshment; Prepared meals consisting primarily of pasta; Pasta; Pizzas; Hamburgers contained in bread rolls being hamburger sandwiches; Hamburgers being cooked and contained in a bread roll being sandwiches containing hamburgers

Fruit purees; Vegetable mousses; Mashed potato; Apple purée; Fruit, processed; Fruit marmalade; Gelatine, namely, unflavored and unsweetened gelatins; Milk shakes; Milk beverages, milk predominating; Milk-based beverages flavored with chocolate; Flavored milk; Milk based desserts, namely, ice cream shakes and milk shakes; Frozen, dried and cooked fruits and vegetables; Jellies for food, other than confectionery; Jams; Compotes; Eggs; Milk; Milk products excluding ice cream, ice milk and frozen yogurt; Kefir; Dishes prepared for consumption based on meat, fish and/or vegetables in the nature of prepared meals consisting primarily of meat, fish, and/or vegetables

Food for babies and infants; gluten-free food for babies; drinks for babies and for infants being liquid formula milk for babies and infants; Food supplements for humans; Food supplements

Non-alcoholic carbonated beverages; Water beverages; Fruit and vegetable Juices; Syrups for making non-alcoholic fruit-flavored beverages; Preparations for making non-alcoholic carbonated beverages
be plus

General Information


Serial Number98768896
Word MarkBE PLUS
Filing DateWednesday, September 25, 2024
Status680 - APPROVED FOR PUBLICATION
Status DateThursday, April 10, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesBread; Pastry and frozen confectionery; Viennoiserie; Sponge cakes; Brioches; Buns; Tarts; Cereal bars; Flour; Cereal preparations in the nature of cereal cookies; Edible ices; Coffee; Tea; Cocoa; Artificial coffee; Rice; Tapioca; Sago; Honey; Treacle; Yeast; Baking powder; Salt; Mustard; Vinegar; Sauces; Condiments in the nature of miso, savory sauces, and chutneys; Spices; Ice for refreshment; Prepared meals consisting primarily of pasta; Pasta; Pizzas; Hamburgers contained in bread rolls being hamburger sandwiches; Hamburgers being cooked and contained in a bread roll being sandwiches containing hamburgers
Description of MarkThe mark consists of the wording "BE PLUS" in a stylized font.  A curved, horizontal line appears beneath the wording "PLUS", and a stylized design of two leaves appear above the letter "U".
Goods and ServicesFruit purees; Vegetable mousses; Mashed potato; Apple purée; Fruit, processed; Fruit marmalade; Gelatine, namely, unflavored and unsweetened gelatins; Milk shakes; Milk beverages, milk predominating; Milk-based beverages flavored with chocolate; Flavored milk; Milk based desserts, namely, ice cream shakes and milk shakes; Frozen, dried and cooked fruits and vegetables; Jellies for food, other than confectionery; Jams; Compotes; Eggs; Milk; Milk products excluding ice cream, ice milk and frozen yogurt; Kefir; Dishes prepared for consumption based on meat, fish and/or vegetables in the nature of prepared meals consisting primarily of meat, fish, and/or vegetables
Goods and ServicesFood for babies and infants; gluten-free food for babies; drinks for babies and for infants being liquid formula milk for babies and infants; Food supplements for humans; Food supplements
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesNon-alcoholic carbonated beverages; Water beverages; Fruit and vegetable Juices; Syrups for making non-alcoholic fruit-flavored beverages; Preparations for making non-alcoholic carbonated beverages

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, September 25, 2024
Primary Code029
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, September 25, 2024
Primary Code030
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateWednesday, September 25, 2024
Primary Code032
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes005, 006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, September 25, 2024
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHijos de Antonio Juan, S.L.
Party Type10 - Original Applicant
Legal Entity Type87 - NOT AVAILABLE
AddressVillalonga (Valencia) 46720
ES

Trademark Events


Event DateEvent Description
Wednesday, September 25, 2024NEW APPLICATION ENTERED
Wednesday, April 2, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, April 2, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, April 3, 2025ASSIGNED TO EXAMINER
Thursday, April 10, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, April 10, 2025EXAMINERS AMENDMENT E-MAILED
Thursday, April 10, 2025EXAMINERS AMENDMENT -WRITTEN
Thursday, April 10, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 10, 2025EXAMINER'S AMENDMENT ENTERED