BE PLAYFUL. BE CURIOUS. JUST BE. Trademark

Trademark Overview


On Monday, February 1, 2016, a trademark application was filed for BE PLAYFUL. BE CURIOUS. JUST BE. with the United States Patent and Trademark Office. The USPTO has given the BE PLAYFUL. BE CURIOUS. JUST BE. trademark a serial number of 79187021. The federal status of this trademark filing is CANCELLED - SECTION 71 as of Friday, July 7, 2023. This trademark is owned by GIRL LANE PTY LTD. The BE PLAYFUL. BE CURIOUS. JUST BE. trademark is filed in the Cosmetics & Cleaning Products and Pharmaceutical Products categories with the following description:

Medicated creams for personal care, namely, medicated skin care creams; pharmaceutical skincare preparations; bath preparations for medical purposes; bath salts for medical purposes; medicated bath creams; medicated bath crystals; medicated bath foams; medicated bath gels; medicated bath lotions; medicated preparations for personal use for use in the bath; therapeutic medicated preparations for use in the bath; pharmaceutical preparations, namely, acne cleansers; pharmaceutical preparations, namely, acne creams; acne treatment preparations; products in gel form for the treatment of acne, namely, acne medications; sanitary sterilizing preparations for personal hygiene, other than toiletries; moisturising preparations for use on the skin, namely, medicated moisturizers; pharmaceutical moisturising skin creams; pharmaceutical moisturising skin lotions; natural medicated body care products for the skin; natural preparations, namely, medicaments for treating skin disorders; pharmaceutical p...

Non-medicated skin creams for personal care; aerosol hairspray; conditioners for treating the hair; conditioners for use on the hair; conditioning preparations for the hair; cosmetics for the use on the hair; creams for the hair; gels for use on the hair; non-medicated hair balm; hair care preparations; hair care products, namely, hair care lotions and hair care creams; hair cleaning preparations; hair conditioner; hair conditioning rinses; hair cosmetics; hair cream; hair curling preparations; hair dyes; hair finishing rinses; hair gel; hair grooming preparations, namely, hair styling gel and hair texturizers; hair lacquer; hair lotions; hair moisturisers; hair mousse; hair styling preparations in aerosol form; hair styling preparations in spray form; hair styling products, namely, hair styling preparations; hair protection creams; hair protection gels; hair protection lotions; hair protection mousse; hair shampoo; hair spray; hair straightening preparations; hair strengthening treatm...
be playful. be curious. just be.

General Information


Serial Number79187021
Word MarkBE PLAYFUL. BE CURIOUS. JUST BE.
Filing DateMonday, February 1, 2016
Status709 - CANCELLED - SECTION 71
Status DateFriday, July 7, 2023
Registration Number5107211
Registration DateTuesday, December 27, 2016
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, October 11, 2016

Trademark Statements


Goods and ServicesMedicated creams for personal care, namely, medicated skin care creams; pharmaceutical skincare preparations; bath preparations for medical purposes; bath salts for medical purposes; medicated bath creams; medicated bath crystals; medicated bath foams; medicated bath gels; medicated bath lotions; medicated preparations for personal use for use in the bath; therapeutic medicated preparations for use in the bath; pharmaceutical preparations, namely, acne cleansers; pharmaceutical preparations, namely, acne creams; acne treatment preparations; products in gel form for the treatment of acne, namely, acne medications; sanitary sterilizing preparations for personal hygiene, other than toiletries; moisturising preparations for use on the skin, namely, medicated moisturizers; pharmaceutical moisturising skin creams; pharmaceutical moisturising skin lotions; natural medicated body care products for the skin; natural preparations, namely, medicaments for treating skin disorders; pharmaceutical preparations for skin care; pharmaceutical preparations for use in the treatment of skin blemishes; pharmaceutical preparations for application to the skin for treatment of bites; pharmaceutical preparations for application to the skin for treatment of stings; medicated preparations to protect the skin against sunburn
Goods and ServicesNon-medicated skin creams for personal care; aerosol hairspray; conditioners for treating the hair; conditioners for use on the hair; conditioning preparations for the hair; cosmetics for the use on the hair; creams for the hair; gels for use on the hair; non-medicated hair balm; hair care preparations; hair care products, namely, hair care lotions and hair care creams; hair cleaning preparations; hair conditioner; hair conditioning rinses; hair cosmetics; hair cream; hair curling preparations; hair dyes; hair finishing rinses; hair gel; hair grooming preparations, namely, hair styling gel and hair texturizers; hair lacquer; hair lotions; hair moisturisers; hair mousse; hair styling preparations in aerosol form; hair styling preparations in spray form; hair styling products, namely, hair styling preparations; hair protection creams; hair protection gels; hair protection lotions; hair protection mousse; hair shampoo; hair spray; hair straightening preparations; hair strengthening treatment lotions; hair styling lotions; lacquer for the hair; lotions for the hair; mousses for use in styling the hair; non-aerosol hairspray; non-medicated gels for the hair; non-medicated hair care preparations; non-medicated hair shampoos; non-medicated preparations for the care of the hair; oils for the hair; preparations for cleaning the hair; preparations for conditioning the hair; preparations for dressing the hair; preparations for enriching the hair, namely, hair nourishers; preparations for fixing the hair; preparations for hair waving; preparations for styling the hair; preparations for detangling the hair; preparations for the hair for use in styling; preparations for the protection of the hair from the sun, namely, heat protection sprays; preparations for use in adding body and volume to the hair, namely, hair mousse; shampoos for human hair; shampoos for the hair; solvent for removing adhesives used for affixing false hair, namely, hair adhesive removing creams; spirit gum for cosmetic use, namely, for affixing false hair; sprays for the hair; styling gels for the hair; styling lotions for the hair; styling mousse for the hair; styling sprays for the hair; skincare cosmetics; bath creams, not medicated; bath crystals, not medicated; bath foams, not medicated; bath gels, not medicated; bath lotions, not medicated; bath preparations, not medicated; bath shampoo; bath soap; bubble bath; cosmetic preparations for use in the bath; foam preparations for the bath; foaming bath gels; foaming bath liquids; foams for the bath; gels for use in the bath; non-medicated bath oils; non-medicated bath preparations; non-medicated bath salts; cosmetic anti-sun preparations, namely, sun block preparations; cosmetic body creams; colour cosmetics for the eyes; colour cosmetics for the skin; cosmetics; cosmetics for eyebrows; cosmetics for eyelashes; cosmetics for personal use; cosmetics for protecting the skin from sunburn; cosmetics for the treatment of dry skin; cosmetics for use on the skin; cosmetics in the form of creams; cosmetics in the form of eye shadow; cosmetics in the form of gels; cosmetics in the form of lotions; cosmetics in the form of mascara; cosmetics in the form of milks; cosmetics in the form of nail polish; cosmetics in the form of oils; cosmetics in the form of powders; cosmetics in the form of rouge; cosmetics preparations; eyebrow cosmetics; facial wipes impregnated with cosmetics; cosmetic after sun moisturisers; cosmetics in the nature of nail gloss; night creams; non-medicated cosmetics; cosmetic nourishing creams; preparations for removing cosmetics, namely, make-up remover; cosmetic sprays for use on the body; cosmetic sun-protecting preparations; sun blocking cream; sun blocking gel; sun blocking lipsticks; sun blocking lotions; sun blocking preparations; sun creams; sun lotions; sun protecting creams; cosmetic sun protecting preparations for lips; sun screen preparations; beauty care products, namely, beauty care cosmetics; beauty creams; beauty care cosmetics face packs; beauty gels; beauty masks; beauty milks; beauty preparations, namely, beauty lotions; non-medicated skin care beauty products, namely, non-medicated skin care preparations; products for beauty care, namely, beauty creams for body care; non-medicated cosmetic acne cleansers; cosmetic non-medicated acne creams; antiperspirants; non-medicated toiletries; non-medicated skin care preparations; roll-on personal deodorants; sprays for use on the body; non-medicated toiletries in the form of creams; non-medicated toiletries in the form of lotions; barrier creams for the skin; cleaning preparations for the skin; cosmetic goods, namely, creams for care of the skin; cosmetic preparations for cleansing the skin; cosmetic preparations for skin care; exfoliant creams for the care of the skin; moisturising skin creams; moisturising skin lotions; non-medicated cleansing preparations for the skin; non-medicated creams for hydrating the skin; non-medicated creams for moisturising the skin; non-medicated creams for protection of the skin; non-medicated creams for softening the skin; non-medicated creams for soothing the skin; non-medicated creams for the skin; non-medicated preparations for the care of the skin; non-medicated skin balms; non-medicated skin clarifying lotions; non-medicated skin lotions; non-medicated skin moisturizing preparations; oils for moisturising the skin after sun bathing; cosmetic oils for the skin; powders for skin care, namely, face powder; cosmetic preparations for skin care; cosmetic skin body balms; skin care products, namely, non-medicated skin serum; non-medicated skin care, preparations in the nature of skin cleaners; skin cleansing cream; skin conditioners; skin creams; skin foundation; skin fresheners; skin lotions; skin toners; toilet articles for the care of the skin, namely, non-medicated toiletries
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, July 7, 2023
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, July 7, 2023
Primary Code005
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameGIRL LANE PTY LTD
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressAU

Party NameGIRL LANE PTY LTD
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressAU

Party NameGIRL LANE PTY LTD
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressAU

Trademark Events


Event DateEvent Description
Sunday, April 7, 2024TOTAL INVALIDATION PROCESSED BY THE IB
Saturday, March 16, 2024TOTAL INVALIDATION OF REG EXT PROTECTION SENT TO IB
Saturday, March 16, 2024INVALIDATION PROCESSED
Saturday, March 16, 2024INVALIDATION PROCESSED
Thursday, March 7, 2024TOTAL INVALIDATION OF REG EXT PROTECTION CREATED
Friday, July 7, 2023CANCELLED SECTION 71
Monday, May 8, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, May 8, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, May 8, 2023TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Monday, May 8, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, May 8, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, May 8, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 8, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Sunday, June 19, 2022NEW REPRESENTATIVE AT IB RECEIVED
Monday, December 27, 2021COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Saturday, April 15, 2017FINAL DECISION TRANSACTION PROCESSED BY IB
Wednesday, March 29, 2017FINAL DISPOSITION NOTICE SENT TO IB
Wednesday, March 29, 2017FINAL DISPOSITION PROCESSED
Monday, March 27, 2017FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, December 27, 2016REGISTERED-PRINCIPAL REGISTER
Tuesday, October 11, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 11, 2016PUBLISHED FOR OPPOSITION
Wednesday, September 21, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, September 7, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, September 7, 2016EXAMINER'S AMENDMENT ENTERED
Wednesday, September 7, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, September 7, 2016EXAMINERS AMENDMENT E-MAILED
Wednesday, September 7, 2016EXAMINERS AMENDMENT -WRITTEN
Thursday, August 18, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, August 19, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 19, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 19, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, August 18, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, August 18, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, August 18, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, June 24, 2016REFUSAL PROCESSED BY IB
Monday, June 6, 2016NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Monday, June 6, 2016REFUSAL PROCESSED BY MPU
Saturday, June 4, 2016NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Friday, June 3, 2016NON-FINAL ACTION WRITTEN
Tuesday, May 31, 2016APPLICATION FILING RECEIPT MAILED
Friday, May 27, 2016ASSIGNED TO EXAMINER
Friday, May 27, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 26, 2016SN ASSIGNED FOR SECT 66A APPL FROM IB