BE PART OF THE EFFECT Trademark

Trademark Overview


On Friday, November 5, 2021, a trademark application was filed for BE PART OF THE EFFECT with the United States Patent and Trademark Office. The USPTO has given the BE PART OF THE EFFECT trademark a serial number of 97111230. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, September 4, 2023. This trademark is owned by Shaklee Corporation. The BE PART OF THE EFFECT trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Providing online newsletters in the field of dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations

Downloadable electronic brochures and newsletters for independent distributors concerning dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations

Retail store services and retail on-line ordering services featuring dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations; promoting the retail store and online services of others, namely, independent distributors, through the distribution of printed promotional literature and placing advertisements, advertising questionnaires, and informational advertising brochures electronically on a global computer network; on-line business networking services; providing incentive commission reward programs for independent distributor sales representatives to promote the sale of dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations
be part of the effect

General Information


Serial Number97111230
Word MarkBE PART OF THE EFFECT
Filing DateFriday, November 5, 2021
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, September 4, 2023
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 6, 2022

Trademark Statements


Goods and ServicesProviding online newsletters in the field of dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations
Goods and ServicesDownloadable electronic brochures and newsletters for independent distributors concerning dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations
Goods and ServicesRetail store services and retail on-line ordering services featuring dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations; promoting the retail store and online services of others, namely, independent distributors, through the distribution of printed promotional literature and placing advertisements, advertising questionnaires, and informational advertising brochures electronically on a global computer network; on-line business networking services; providing incentive commission reward programs for independent distributor sales representatives to promote the sale of dietary and nutritional supplements, personal care preparations, household cleaning preparations, skin care preparations, and hair care preparations

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, August 18, 2022
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 16, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, November 16, 2021
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameShaklee Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPleasanton, CA 94566

Party NameShaklee Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPleasanton, CA 94588

Trademark Events


Event DateEvent Description
Tuesday, September 5, 2023ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, September 4, 2023ABANDONMENT - NO USE STATEMENT FILED
Tuesday, June 6, 2023ASSIGNED TO EXAMINER
Thursday, April 20, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, April 20, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, April 20, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, January 31, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 6, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 6, 2022PUBLISHED FOR OPPOSITION
Wednesday, November 16, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, November 2, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, August 18, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, August 17, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, August 17, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, March 7, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, March 7, 2022NON-FINAL ACTION E-MAILED
Monday, March 7, 2022NON-FINAL ACTION WRITTEN
Monday, February 28, 2022ASSIGNED TO EXAMINER
Tuesday, November 16, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 9, 2021NEW APPLICATION ENTERED