BE ORIGINAL. BE NATURAL. BE GOOD. Trademark

Trademark Overview


On Friday, September 5, 2014, a trademark application was filed for BE ORIGINAL. BE NATURAL. BE GOOD. with the United States Patent and Trademark Office. The USPTO has given the BE ORIGINAL. BE NATURAL. BE GOOD. trademark a serial number of 86386859. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, September 30, 2022. This trademark is owned by Bare Escentuals Beauty, Inc.. The BE ORIGINAL. BE NATURAL. BE GOOD. trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics and non-medicated skin care preparations
be original. be natural. be good.

General Information


Serial Number86386859
Word MarkBE ORIGINAL. BE NATURAL. BE GOOD.
Filing DateFriday, September 5, 2014
Status710 - CANCELLED - SECTION 8
Status DateFriday, September 30, 2022
Registration Number4918973
Registration DateTuesday, March 15, 2016
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 30, 2014

Trademark Statements


Goods and ServicesCosmetics and non-medicated skin care preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 30, 2022
Primary Code003
First Use Anywhere DateThursday, January 1, 2015
First Use In Commerce DateThursday, January 1, 2015

Trademark Owner History


Party NameBare Escentuals Beauty, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94105

Party NameBare Escentuals Beauty, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94105

Party NameBare Escentuals Beauty, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94105

Trademark Events


Event DateEvent Description
Wednesday, March 8, 2023ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, September 30, 2022CANCELLED SEC. 8 (6-YR)
Thursday, June 23, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 19, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, March 15, 2021COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, August 1, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 1, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 15, 2016REGISTERED-PRINCIPAL REGISTER
Tuesday, February 9, 2016NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sunday, February 7, 2016ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, January 20, 2016NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, January 19, 2016STATEMENT OF USE PROCESSING COMPLETE
Friday, January 15, 2016USE AMENDMENT FILED
Tuesday, January 19, 2016SOU EXTENSION 2 GRANTED
Tuesday, January 12, 2016SOU EXTENSION 2 FILED
Tuesday, January 19, 2016ITU LETTER MAILED, NO RESPONSE REQUIRED
Tuesday, January 19, 2016CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, January 15, 2016TEAS EXTENSION RECEIVED
Friday, January 15, 2016TEAS STATEMENT OF USE RECEIVED
Tuesday, January 12, 2016TEAS EXTENSION RECEIVED
Tuesday, January 5, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 5, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 11, 2015NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, August 7, 2015SOU EXTENSION 1 GRANTED
Friday, August 7, 2015SOU EXTENSION 1 FILED
Friday, August 7, 2015TEAS EXTENSION RECEIVED
Tuesday, February 24, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 30, 2014OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 30, 2014PUBLISHED FOR OPPOSITION
Wednesday, December 10, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Sunday, November 23, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 19, 2014ASSIGNED TO EXAMINER
Tuesday, September 16, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, September 9, 2014NEW APPLICATION ENTERED