BE ONE Trademark

Trademark Overview


On Friday, May 10, 2024, a trademark application was filed for BE ONE with the United States Patent and Trademark Office. The USPTO has given the BE ONE trademark a serial number of 79405071. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 10, 2025. This trademark is owned by Motel One GmbH. The BE ONE trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Restaurant & Hotel Services categories with the following description:

Financial services, namely, issuing of cards with credit card function.

Business consultancy and advisory services; business management consulting for catering and accommodation companies; business management and organizational advice on the management, control and monitoring of catering and accommodation companies; advice relating to business organization and management of catering and accommodation companies; advertising, marketing and promotional services; sales promotion for hotels by means of an incentive bonus program; organization, implementation and monitoring of loyalty, customer retention, incentive and bonus programs; administration of loyalty, customer retention, incentive and bonus programs for hotels and accommodation providers; promoting the goods and services of hotels by means of administering loyalty, customer retention, incentive and bonus programs.

Services for providing food and drink; providing temporary accommodation; providing accomodation in hotels and motels; temporary accommodation reservations; providing temporary accommodation facilities for members with preferential programs.
be one

General Information


Serial Number79405071
Word MarkBE ONE
Filing DateFriday, May 10, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, June 10, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, June 10, 2025

Trademark Statements


Description of MarkThe mark consists of the wording "BE", with the "B" shown in the color turquoise, and the letter "E" in the color blue. The word "ONE" appears in the color black and is shown below the word "BE".
Goods and ServicesFinancial services, namely, issuing of cards with credit card function.
Indication of Colors claimedThe color(s) blue, turquoise and black is/are claimed as a feature of the mark.
Goods and ServicesBusiness consultancy and advisory services; business management consulting for catering and accommodation companies; business management and organizational advice on the management, control and monitoring of catering and accommodation companies; advice relating to business organization and management of catering and accommodation companies; advertising, marketing and promotional services; sales promotion for hotels by means of an incentive bonus program; organization, implementation and monitoring of loyalty, customer retention, incentive and bonus programs; administration of loyalty, customer retention, incentive and bonus programs for hotels and accommodation providers; promoting the goods and services of hotels by means of administering loyalty, customer retention, incentive and bonus programs.
Goods and ServicesServices for providing food and drink; providing temporary accommodation; providing accomodation in hotels and motels; temporary accommodation reservations; providing temporary accommodation facilities for members with preferential programs.

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, September 26, 2024
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, September 26, 2024
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, September 26, 2024
Primary Code043
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameMotel One GmbH
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressDE

Party NameMotel One GmbH
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressDE

Trademark Events


Event DateEvent Description
Thursday, September 26, 2024SN ASSIGNED FOR SECT 66A APPL FROM IB
Wednesday, October 16, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Sunday, November 24, 2024ASSIGNED TO EXAMINER
Wednesday, October 16, 2024APPLICATION FILING RECEIPT MAILED
Tuesday, November 26, 2024NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Tuesday, December 10, 2024REFUSAL PROCESSED BY MPU
Tuesday, December 10, 2024NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Sunday, December 29, 2024REFUSAL PROCESSED BY IB
Monday, November 25, 2024NON-FINAL ACTION WRITTEN
Tuesday, April 22, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 22, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 22, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 22, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, April 22, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, April 28, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, April 28, 2025TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, April 28, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, May 9, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 4, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 10, 2025PUBLISHED FOR OPPOSITION
Tuesday, June 10, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED