BE ONE Trademark
Trademark Overview
On Friday, May 10, 2024, a trademark application was filed for BE ONE with the United States Patent and Trademark Office. The USPTO has given the BE ONE trademark a serial number of 79404291. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, June 10, 2025. This trademark is owned by Motel One GmbH. The BE ONE trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, and Restaurant & Hotel Services categories with the following description:
Financial services, namely, issuing of cards with credit card function.
Business consultancy and advisory services; business management consulting for catering and accommodation companies; business management and organizational advice on the management, control and monitoring of catering and accommodation companies; advice relating to business organization and management of catering and accommodation companies; advertising, marketing and promotional services; sales promotion for hotels by means of an incentive bonus program; organization, implementation and monitoring of loyalty, customer retention, incentive and bonus programs; administration of loyalty, customer retention, incentive and bonus programs for hotels and accommodation providers; promoting the goods and services of hotels by means of administering loyalty, customer retention, incentive and bonus programs.
Services for providing food and drink; providing temporary accommodation; providing accomodation in hotels and motels; temporary accommodation reservations; providing temporary accommodation facilities for members with preferential programs.
General Information
| Serial Number | 79404291 |
| Word Mark | BE ONE |
| Filing Date | Friday, May 10, 2024 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 10, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 10, 2025 |
Trademark Statements
| Goods and Services | Financial services, namely, issuing of cards with credit card function. |
| Goods and Services | Business consultancy and advisory services; business management consulting for catering and accommodation companies; business management and organizational advice on the management, control and monitoring of catering and accommodation companies; advice relating to business organization and management of catering and accommodation companies; advertising, marketing and promotional services; sales promotion for hotels by means of an incentive bonus program; organization, implementation and monitoring of loyalty, customer retention, incentive and bonus programs; administration of loyalty, customer retention, incentive and bonus programs for hotels and accommodation providers; promoting the goods and services of hotels by means of administering loyalty, customer retention, incentive and bonus programs. |
| Goods and Services | Services for providing food and drink; providing temporary accommodation; providing accomodation in hotels and motels; temporary accommodation reservations; providing temporary accommodation facilities for members with preferential programs. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 12, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 12, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 12, 2024 |
| Primary Code | 043 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Motel One GmbH |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | DE |
| Party Name | Motel One GmbH |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | DE |
Trademark Events
| Event Date | Event Description |
| Thursday, September 12, 2024 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Monday, September 16, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 16, 2024 | APPLICATION FILING RECEIPT MAILED |
| Sunday, November 24, 2024 | ASSIGNED TO EXAMINER |
| Monday, November 25, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, November 26, 2024 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Tuesday, December 10, 2024 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Tuesday, December 10, 2024 | REFUSAL PROCESSED BY MPU |
| Sunday, December 29, 2024 | REFUSAL PROCESSED BY IB |
| Tuesday, April 22, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, April 22, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 22, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, April 22, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 22, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, April 28, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, April 28, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, May 9, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 4, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 10, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 10, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 29, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
