BE ON Trademark

Trademark Overview


On Friday, July 28, 2023, a trademark application was filed for BE ON with the United States Patent and Trademark Office. The USPTO has given the BE ON trademark a serial number of 98107480. The federal status of this trademark filing is REGISTERED as of Tuesday, May 6, 2025. This trademark is owned by Be On Purpose Corp.. The BE ON trademark is filed in the Computer & Software Products & Electrical & Scientific Products and Computer & Software Services & Scientific Services categories with the following description:

Downloadable software for aiding in the design, provision, tracking, and management of self-improvement journeys to achieve a healthy lifestyle, that also allows the user's coaches to design, deliver, and track journeys for their clients, to enable coaches and their clients to manage, build and configure routines and activities and track statistics, to enable coaches and their clients to upload and access digital pictures, video and/or audio clips regarding demonstration and information about self-improvement journeys.

Platform as a service (PAAS) featuring computer software platforms for aiding in the design, provision, tracking, and management of self-improvement journeys to achieve a healthy lifestyle, that also allows the user's coaches to design, deliver, and track journeys for their clients, to enable coaches and their clients to manage, build and configure routines and activities and track statistics, to enable coaches and their clients to upload and access digital pictures, video and/or audio clips regarding demonstration and information about self-improvement journeys
be on

General Information


Serial Number98107480
Word MarkBE ON
Filing DateFriday, July 28, 2023
Status700 - REGISTERED
Status DateTuesday, May 6, 2025
Registration Number7788293
Registration DateTuesday, May 6, 2025
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 25, 2024

Trademark Statements


Goods and ServicesDownloadable software for aiding in the design, provision, tracking, and management of self-improvement journeys to achieve a healthy lifestyle, that also allows the user's coaches to design, deliver, and track journeys for their clients, to enable coaches and their clients to manage, build and configure routines and activities and track statistics, to enable coaches and their clients to upload and access digital pictures, video and/or audio clips regarding demonstration and information about self-improvement journeys.
Goods and ServicesPlatform as a service (PAAS) featuring computer software platforms for aiding in the design, provision, tracking, and management of self-improvement journeys to achieve a healthy lifestyle, that also allows the user's coaches to design, deliver, and track journeys for their clients, to enable coaches and their clients to manage, build and configure routines and activities and track statistics, to enable coaches and their clients to upload and access digital pictures, video and/or audio clips regarding demonstration and information about self-improvement journeys

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, August 28, 2023
Primary Code009
First Use Anywhere DateWednesday, May 1, 2024
First Use In Commerce DateThursday, January 16, 2025

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, August 28, 2023
Primary Code042
First Use Anywhere DateWednesday, May 1, 2024
First Use In Commerce DateWednesday, May 1, 2024

Trademark Owner History


Party NameBe On Purpose Corp.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressAustin, TX 78731

Party NameBe On Purpose Corp.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressAustin, TX 78731

Party NameBe On Purpose Corp.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressAustin, TX 78731

Trademark Events


Event DateEvent Description
Monday, August 28, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 1, 2023NEW APPLICATION ENTERED
Friday, March 29, 2024ASSIGNED TO EXAMINER
Saturday, March 30, 2024NON-FINAL ACTION WRITTEN
Saturday, March 30, 2024NON-FINAL ACTION E-MAILED
Saturday, March 30, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, April 24, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 24, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 24, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, June 5, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, May 22, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 25, 2024PUBLISHED FOR OPPOSITION
Tuesday, June 25, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 20, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, January 17, 2025USE AMENDMENT FILED
Friday, January 17, 2025TEAS STATEMENT OF USE RECEIVED
Monday, March 24, 2025STATEMENT OF USE PROCESSING COMPLETE
Tuesday, April 15, 2025ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, April 15, 2025NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, May 6, 2025REGISTERED-PRINCIPAL REGISTER
Tuesday, May 6, 2025NOTICE OF REGISTRATION CONFIRMATION EMAILED
Monday, March 24, 2025CASE ASSIGNED TO INTENT TO USE PARALEGAL