| Serial Number | 88654697 |
| Word Mark | BE NEXTRAORDINARY |
| Filing Date | Tuesday, October 15, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 30, 2024 |
| Registration Number | 7294976 |
| Registration Date | Tuesday, January 30, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 29, 2020 |
| Pseudo Mark | BE NEXT EXTRAORDINARY |
| Goods and Services | Business management and operation of retirement communities for others; association services, namely, promoting the interests of senior citizens to providers of senior care facilities by promoting the adoption and reform of global methods to identify and implement innovative approaches and advance practices in the field |
| Goods and Services | Senior adult residence services, namely, providing senior adult living facilities in the nature of retirement and semi-retirement homes; providing senior adult independent and semi-independent assisted living facilities; providing retirement home services; providing information services in the fields of assisted living, independent and semi-independent living, restaurants, catering and meal services, social function facilities for special occasions, community centers for social gatherings and meetings for senior adult living; Senior adult residence services, namely, providing senior adult living facilities in the nature of retirement home services; providing extended care facilities and services for senior adults in the nature of retirement home services; providing senior adult independent and semiindependent living facilities being retirement home services; providing senior adult social club services, cafe' and restaurant services; providing retirement center facilities |
| Goods and Services | Providing services for senior adults, namely, conducting social programs in the nature of lectures on current events, exercise, creative arts and technology courses |
| Goods and Services | Educational services, namely, conducting conferences, seminars, workshops, and events in the nature of classes relating to the issues facing senior adults and the health, care and welfare of senior adults; providing information in the field of senior adult social entertainment events and activities; providing services for senior adults, namely, physical fitness training services and educational programs, namely, classes in the fields of yoga, strength training, stretching, painting, poetry, computers, art, dance and mental exercises |
| Goods and Services | Senior adult residence services, namely, providing senior adult living facilities in the nature of nursing home services; providing extended care facilities and services for senior adults in the nature of nursing home services; providing information in the field of senior adult living being nursing home living |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 18, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, October 13, 2023 |
| First Use In Commerce Date | Friday, October 13, 2023 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 18, 2019 |
| Primary Code | 041 |
| First Use Anywhere Date | Friday, October 13, 2023 |
| First Use In Commerce Date | Friday, October 13, 2023 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 18, 2019 |
| Primary Code | 043 |
| First Use Anywhere Date | Friday, October 13, 2023 |
| First Use In Commerce Date | Friday, October 13, 2023 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 29, 2020 |
| Primary Code | 044 |
| First Use Anywhere Date | Friday, October 13, 2023 |
| First Use In Commerce Date | Friday, October 13, 2023 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 18, 2019 |
| Primary Code | 045 |
| First Use Anywhere Date | Friday, October 13, 2023 |
| First Use In Commerce Date | Friday, October 13, 2023 |
| Party Name | MATHER |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 54 - NOT AVAILABLE |
| Address | EVANSTON, IL 60201 |
| Party Name | Mather LifeWays |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Evanston, IL 60201 |
| Party Name | Mather LifeWays |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Evanston, IL 60201 |
| Party Name | Mather LifeWays |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Evanston, IL 60201 |
| Event Date | Event Description |
| Friday, October 18, 2019 | NEW APPLICATION ENTERED |
| Friday, October 18, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 21, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, January 29, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 29, 2020 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 29, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 28, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 28, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 29, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, August 24, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, August 24, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Monday, August 24, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, August 24, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, August 25, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 9, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 29, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 29, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 24, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, May 21, 2021 | SOU TEAS EXTENSION RECEIVED |
| Friday, May 21, 2021 | SOU EXTENSION 1 FILED |
| Friday, May 21, 2021 | SOU EXTENSION 1 GRANTED |
| Tuesday, May 25, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, November 23, 2021 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, November 23, 2021 | SOU EXTENSION 2 FILED |
| Tuesday, November 23, 2021 | SOU EXTENSION 2 GRANTED |
| Thursday, November 25, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, May 23, 2022 | SOU TEAS EXTENSION RECEIVED |
| Monday, May 23, 2022 | SOU EXTENSION 3 FILED |
| Monday, May 23, 2022 | SOU EXTENSION 3 GRANTED |
| Wednesday, May 25, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, November 17, 2022 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, November 29, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, November 17, 2022 | SOU EXTENSION 4 FILED |
| Tuesday, November 29, 2022 | SOU EXTENSION 4 GRANTED |
| Wednesday, November 30, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, May 5, 2023 | SOU TEAS EXTENSION RECEIVED |
| Friday, May 5, 2023 | SOU EXTENSION 5 FILED |
| Tuesday, May 9, 2023 | SOU EXTENSION 5 GRANTED |
| Wednesday, May 10, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, November 20, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Monday, November 20, 2023 | USE AMENDMENT FILED |
| Wednesday, November 29, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, December 22, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Saturday, December 23, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, January 30, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 30, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Friday, August 22, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, August 22, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, August 22, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, October 29, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |