| Serial Number | 77335194 |
| Word Mark | BE MY SUPPORT. BE MY STRENGTH. BE MY BRA. |
| Filing Date | Wednesday, November 21, 2007 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, January 30, 2015 |
| Registration Number | 3453604 |
| Registration Date | Tuesday, June 24, 2008 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 8, 2008 |
| Goods and Services | promoting public awareness in the field of breast cancer prevention, diagnosis, treatment, and support |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, January 30, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, October 1, 2007 |
| First Use In Commerce Date | Monday, October 1, 2007 |
| Party Name | LIFETIME ENTERTAINMENT SERVICES, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10017 |
| Party Name | Lifetime Entertainment Services |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 05 - Joint Venture |
| Address | New York, NY 10019 |
| Party Name | Lifetime Entertainment Services |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 05 - Joint Venture |
| Address | New York, NY 10019 |
| Party Name | Lifetime Entertainment Services |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 05 - Joint Venture |
| Address | New York, NY 10019 |
| Event Date | Event Description |
| Friday, January 30, 2015 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, June 25, 2013 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 7, 2011 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, November 7, 2011 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, December 22, 2010 | REVIEW OF CORRESPONDENCE COMPLETE |
| Wednesday, December 22, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, October 14, 2010 | PAPER RECEIVED |
| Monday, May 24, 2010 | REVIEW OF CORRESPONDENCE COMPLETE |
| Wednesday, May 19, 2010 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, April 5, 2010 | PAPER RECEIVED |
| Friday, January 22, 2010 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 22, 2010 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, September 30, 2009 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, June 24, 2008 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 8, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 19, 2008 | NOTICE OF PUBLICATION |
| Friday, February 29, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, February 29, 2008 | ASSIGNED TO LIE |
| Saturday, February 2, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, February 2, 2008 | ASSIGNED TO EXAMINER |
| Friday, January 25, 2008 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 25, 2008 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 27, 2007 | NEW APPLICATION ENTERED IN TRAM |