| Serial Number | 99497745 |
| Word Mark | BE MAGIC, BE YOU |
| Filing Date | Friday, November 14, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Friday, November 14, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of The mark consists of a bold, curved band forming a partial circle that transitions into an upward- and right-pointing arrow, positioned above the wording “BE MAGIC, BE YOU” in stylized uppercase letters. Color is not claimed as a feature of the mark. |
| Goods and Services | Dietary supplemental drinks; Dietary supplements; Dietary and nutritional supplements |
| Goods and Services | Provision of educational courses relating to diet; Arranging and conducting of seminars and workshops in the field of nutrition and wellness |
| Goods and Services | Online retail store services featuring dietary and nutritional supplements; Retail services by direct solicitation by sales agents in the field of dietary and nutritional supplements |
| International Class | 005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides. |
| US Class Codes | 005, 006, 018, 044, 046, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 005 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, November 14, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Calerie Health Holding |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Irvine, CA 92618 |
| Event Date | Event Description |
| Friday, November 14, 2025 | NEW APPLICATION ENTERED |
| Friday, November 14, 2025 | APPLICATION FILING RECEIPT MAILED |