| Serial Number | 87686156 |
| Word Mark | BE LOYAL |
| Filing Date | Wednesday, November 15, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 25, 2025 |
| Registration Number | 5657369 |
| Registration Date | Tuesday, January 15, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 3, 2018 |
| Description of Mark | The mark consists of the word "BE" followed by three horizontal lines, above the word "LOYAL" with a period. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Alcoholic beverages, except beer |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Saturday, July 26, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | Wednesday, October 31, 2018 |
| First Use In Commerce Date | Wednesday, October 31, 2018 |
| Party Name | Midwest Liquor Company, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Urbandale, IA 50322 |
| Party Name | Midwest Liquor Company, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Urbandale, IA 50322 |
| Party Name | Midwest Liquor Company, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Urbandale, IA 50322 |
| Event Date | Event Description |
| Thursday, November 30, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, November 18, 2017 | NEW APPLICATION ENTERED |
| Wednesday, November 29, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 28, 2018 | ASSIGNED TO EXAMINER |
| Tuesday, November 27, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, December 8, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Saturday, December 8, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, December 13, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, December 14, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, January 15, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Monday, January 15, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, July 25, 2025 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, November 27, 2018 | USE AMENDMENT FILED |
| Wednesday, February 28, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 14, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 3, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 3, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 29, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |