BE. LEAD. DO! Trademark

Trademark Overview


On Tuesday, July 1, 2014, a trademark application was filed for BE. LEAD. DO! with the United States Patent and Trademark Office. The USPTO has given the BE. LEAD. DO! trademark a serial number of 86325523. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Tuesday, May 28, 2024. This trademark is owned by BE LEAD DO, Inc.. The BE. LEAD. DO! trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Education services, namely, an online business and industry leadership academy featuring educational programs, training programs and monthly webcasts in the fields of business and industry leadership provided to first line managers and supervisors via a cloud based website; providing non-downloadable electronic publications, namely, books, articles, brochures, guides, templates and self-assessment tests in the fields of business and industry leadership featuring information on management, time management, personal business growth, hiring, managing, inspiring and recognizing employees, acting as a role model, coaching, work/life balance, effective communication, decision making, managing meetings and measuring work success, progress and excellence

Downloadable electronic publications, namely, books, articles, brochures, guides, templates and self-assessment tests in the fields of business and industry leadership featuring information on management, time management, personal business growth, hiring, managing, inspiring and recognizing employees, acting as a role model, coaching, work/life balance, effective communication, decision making, managing meetings and measuring work success, progress and excellence

Software as a Service featuring software that enables users to access non-downloadable electronic publications, guides, templates and self-assessment tests in the fields of business and industry leadership featuring information on management, time management, personal business growth, hiring, managing, inspiring and recognizing employees, acting as a role model, coaching, work/life balance, effective communication, decision making, managing meetings and measuring work success, progress and excellence
be. lead. do!

General Information


Serial Number86325523
Word MarkBE. LEAD. DO!
Filing DateTuesday, July 1, 2014
Status710 - CANCELLED - SECTION 8
Status DateTuesday, May 28, 2024
Registration Number5335702
Registration DateTuesday, November 14, 2017
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, August 2, 2016

Trademark Statements


Goods and ServicesEducation services, namely, an online business and industry leadership academy featuring educational programs, training programs and monthly webcasts in the fields of business and industry leadership provided to first line managers and supervisors via a cloud based website; providing non-downloadable electronic publications, namely, books, articles, brochures, guides, templates and self-assessment tests in the fields of business and industry leadership featuring information on management, time management, personal business growth, hiring, managing, inspiring and recognizing employees, acting as a role model, coaching, work/life balance, effective communication, decision making, managing meetings and measuring work success, progress and excellence
Description of MarkThe mark consists of "BE" "DO" and "LEAD" separated by dots and terminating in an exclamation point, all of the foregoing in the color black and underscored by three curved lines in blue, green and orange, with the orange line terminating in an arrow.
Goods and ServicesDownloadable electronic publications, namely, books, articles, brochures, guides, templates and self-assessment tests in the fields of business and industry leadership featuring information on management, time management, personal business growth, hiring, managing, inspiring and recognizing employees, acting as a role model, coaching, work/life balance, effective communication, decision making, managing meetings and measuring work success, progress and excellence
Indication of Colors claimedThe color(s) black, blue, green and orange is/are claimed as a feature of the mark.
Goods and ServicesSoftware as a Service featuring software that enables users to access non-downloadable electronic publications, guides, templates and self-assessment tests in the fields of business and industry leadership featuring information on management, time management, personal business growth, hiring, managing, inspiring and recognizing employees, acting as a role model, coaching, work/life balance, effective communication, decision making, managing meetings and measuring work success, progress and excellence

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateTuesday, May 28, 2024
Primary Code009
First Use Anywhere DateMonday, March 9, 2015
First Use In Commerce DateMonday, March 9, 2015

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateTuesday, May 28, 2024
Primary Code041
First Use Anywhere DateMonday, March 9, 2015
First Use In Commerce DateMonday, March 9, 2015

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateTuesday, May 28, 2024
Primary Code042
First Use Anywhere DateMonday, March 9, 2015
First Use In Commerce DateMonday, March 9, 2015

Trademark Owner History


Party NameKELTON RESEARCH, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLOS ANGELES, CA 90067

Party NameSTRATIVITY GROUP, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressHACKENSACK, NJ 07601

Party NameSTRATIVITY GROUP, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressHACKENSACK, NJ 07601

Party NameSTRATIVITY GROUP, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressHACKENSACK, NJ 07601

Party NameBE LEAD DO, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDover, DE 19901

Party NameBE LEAD DO, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDover, DE 19901

Trademark Events


Event DateEvent Description
Friday, July 4, 2014NEW APPLICATION ENTERED
Monday, July 7, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, October 9, 2014ASSIGNED TO EXAMINER
Friday, April 10, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, April 11, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, April 18, 2015SUSPENSION LETTER WRITTEN
Saturday, April 18, 2015LETTER OF SUSPENSION E-MAILED
Saturday, April 18, 2015NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, April 27, 2015UNDELIVERABLE MAIL - COURTESY COPY MAILED
Tuesday, July 8, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Friday, October 10, 2014NON-FINAL ACTION WRITTEN
Friday, October 10, 2014NON-FINAL ACTION E-MAILED
Friday, October 10, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, April 10, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, November 3, 2015ASSIGNED TO LIE
Tuesday, November 3, 2015NON-FINAL ACTION WRITTEN
Tuesday, November 3, 2015NON-FINAL ACTION E-MAILED
Tuesday, November 3, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 13, 2016PETITION TO REVIVE-GRANTED
Monday, June 13, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, June 14, 2016NOTICE OF REVIVAL - E-MAILED
Tuesday, May 31, 2016ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE
Tuesday, May 31, 2016ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND
Monday, June 13, 2016TEAS PETITION TO REVIVE RECEIVED
Thursday, June 16, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, June 16, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 13, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 2, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 27, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, June 17, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, June 24, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, August 2, 2016PUBLISHED FOR OPPOSITION
Wednesday, September 27, 2017TEAS STATEMENT OF USE RECEIVED
Thursday, March 9, 2017SOU TEAS EXTENSION RECEIVED
Thursday, March 9, 2017SOU EXTENSION 1 FILED
Thursday, March 9, 2017SOU EXTENSION 1 GRANTED
Tuesday, March 14, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, March 17, 2017TEAS PETITION TO DIRECTOR RECEIVED
Wednesday, March 22, 2017AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, May 1, 2017ASSIGNED TO PETITION STAFF
Friday, May 12, 2017TEAS PETITION TO DIRECTOR RECEIVED
Wednesday, June 7, 2017PETITION TO DIRECTOR GRANTED
Wednesday, October 4, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, November 14, 2017REGISTERED-PRINCIPAL REGISTER
Friday, April 13, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 27, 2017USE AMENDMENT FILED
Thursday, October 5, 2017STATEMENT OF USE PROCESSING COMPLETE
Tuesday, October 10, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, October 11, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, February 28, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 7, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, April 13, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 14, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, May 28, 2024CANCELLED SEC. 8 (6-YR)
Wednesday, October 13, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, April 14, 2021AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 1, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY