| Serial Number | 99668922 |
| Word Mark | BE-IT |
| Filing Date | Wednesday, February 25, 2026 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Wednesday, June 24, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Non-medicated skin care preparations; Non-medicated facial and eye serum containing antioxidants; Non-medicated cleansers for personal use, namely, facial cleanser; Cosmetic creams; Beauty serums; Facial beauty masks; Body lotions; Hand creams; Lip balm; Sunscreen preparations; Non-medicated skin toners; Skin and body topical lotions, creams and oils for cosmetic use; Brightening face cream; Brightening eye cream; Cosmetics |
| Pseudo Mark | BE IT |
| Description of Mark | The mark consists of the stylized wording "BE-IT" followed by a stylized human figure design formed by a vertical rectangular shape for the head and torso and four angular, elongated shapes extending outward to represent arms and legs. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, February 25, 2026 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | THE BIIT, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | PORTER RANCH, CA 91326 US |
| Event Date | Event Description |
| Wednesday, February 25, 2026 | NEW APPLICATION ENTERED |
| Wednesday, February 25, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, June 23, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, June 23, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 24, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, June 24, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |