BE HERE. BE GREAT. Trademark
Trademark Overview
On Thursday, January 26, 2017, a trademark application was filed for BE HERE. BE GREAT. with the United States Patent and Trademark Office. The USPTO has given the BE HERE. BE GREAT. trademark a serial number of 87314279. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Monday, February 27, 2023. This trademark is owned by Great American Insurance Company. The BE HERE. BE GREAT. trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:
Employment recruiting services
Underwriting annuities, property, casualty life and health insurance services, and investment advisory services
General Information
| Serial Number | 87314279 |
| Word Mark | BE HERE. BE GREAT. |
| Filing Date | Thursday, January 26, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, February 27, 2023 |
| Registration Number | 5228271 |
| Registration Date | Tuesday, June 20, 2017 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, April 4, 2017 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Employment recruiting services |
| Goods and Services | Underwriting annuities, property, casualty life and health insurance services, and investment advisory services |
| Description of Mark | The mark consists of the words "BE HERE. BE" in one font and the word "GREAT." in a different font with the letter "G" in "GREAT" larger than the other letters. |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 30, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, May 31, 2015 |
| First Use In Commerce Date | Sunday, May 31, 2015 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 30, 2017 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, May 31, 2015 |
| First Use In Commerce Date | Sunday, May 31, 2015 |
Trademark Owner History
| Party Name | Great American Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45202
US |
| Party Name | Great American Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45202
US |
| Party Name | Great American Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Cincinnati, OH 45202
US |
Trademark Events
| Event Date | Event Description |
| Monday, January 30, 2017 | NEW APPLICATION ENTERED |
| Monday, January 30, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 22, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, February 22, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 15, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 4, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 4, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 20, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, June 20, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, August 9, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Saturday, February 25, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, February 27, 2023 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, February 27, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, June 20, 2026 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
