BE FIRST. NO LESS Trademark

Trademark Overview


On Wednesday, April 3, 2013, a trademark application was filed for BE FIRST. NO LESS with the United States Patent and Trademark Office. The USPTO has given the BE FIRST. NO LESS trademark a serial number of 85894660. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, August 27, 2024. This trademark is owned by SHOYOROLL CORPORATION. The BE FIRST. NO LESS trademark is filed in the Clothing & Apparel Products category with the following description:

Belts made out of cloth; Headgear, namely, hats and caps; Martial arts uniforms, namely, gis; Rash guards; Sweat shirts; T-shirts
be first. no less

General Information


Serial Number85894660
Word MarkBE FIRST. NO LESS
Filing DateWednesday, April 3, 2013
Status800 - REGISTERED AND RENEWED
Status DateTuesday, August 27, 2024
Registration Number4552903
Registration DateTuesday, June 17, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 27, 2013

Trademark Statements


Goods and ServicesBelts made out of cloth; Headgear, namely, hats and caps; Martial arts uniforms, namely, gis; Rash guards; Sweat shirts; T-shirts

Classification Information


International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, April 10, 2013
Primary Code025
First Use Anywhere DateFriday, November 1, 2013
First Use In Commerce DateFriday, November 1, 2013

Trademark Owner History


Party NameSHOYOROLL CORPORATION
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSignal Hill, CA 90755

Party NameNOT AVAILABLE
Party Type30 - Original Registrant
Legal Entity Type01 - Individual
AddressLos Alamitos, CA 90720

Party NameNOT AVAILABLE
Party Type20 - Owner at Publication
Legal Entity Type01 - Individual
AddressLos Alamitos, CA 90720

Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressLos Alamitos, CA 90720

Trademark Events


Event DateEvent Description
Monday, March 17, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, April 6, 2013NEW APPLICATION ENTERED
Wednesday, April 10, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 16, 2013ASSIGNED TO EXAMINER
Tuesday, July 16, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 7, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 27, 2013PUBLISHED FOR OPPOSITION
Tuesday, August 27, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 22, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, April 16, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, June 17, 2014REGISTERED-PRINCIPAL REGISTER
Wednesday, July 29, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, March 17, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, March 17, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 27, 2014TEAS STATEMENT OF USE RECEIVED
Thursday, March 27, 2014USE AMENDMENT FILED
Wednesday, April 16, 2014STATEMENT OF USE PROCESSING COMPLETE
Monday, May 5, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, May 13, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, June 17, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, August 12, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, March 30, 2017TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, March 30, 2017APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, June 24, 2019TEAS SECTION 8 & 15 RECEIVED
Monday, June 24, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, August 8, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 12, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, June 13, 2024TEAS SECTION 8 & 9 RECEIVED
Saturday, June 17, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, August 27, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, August 27, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, August 27, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, August 27, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED