BE EXCITED Trademark

Trademark Overview


On Thursday, September 17, 2015, a trademark application was filed for BE EXCITED with the United States Patent and Trademark Office. The USPTO has given the BE EXCITED trademark a serial number of 86760064. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Wednesday, June 5, 2024. This trademark is owned by ESTEE LAUDER INC.. The BE EXCITED trademark is filed in the Advertising, Business and Retail Services category with the following description:

Providing a customer loyalty and reward program whereby members will receive benefits relating to cosmetics, fragrances for personal use, non-medicated skincare products and beauty services
be excited

General Information


Serial Number86760064
Word MarkBE EXCITED
Filing DateThursday, September 17, 2015
Status710 - CANCELLED - SECTION 8
Status DateWednesday, June 5, 2024
Registration Number5341234
Registration DateTuesday, November 21, 2017
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 9, 2016

Trademark Statements


Goods and ServicesProviding a customer loyalty and reward program whereby members will receive benefits relating to cosmetics, fragrances for personal use, non-medicated skincare products and beauty services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateWednesday, June 5, 2024
Primary Code035
First Use Anywhere DateFriday, October 16, 2015
First Use In Commerce DateFriday, October 16, 2015

Trademark Owner History


Party NameESTEE LAUDER INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Party NameESTEE LAUDER INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Party NameESTEE LAUDER INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10153

Trademark Events


Event DateEvent Description
Monday, January 4, 2016ASSIGNED TO EXAMINER
Wednesday, July 6, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 21, 2015NEW APPLICATION ENTERED
Monday, September 21, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, January 8, 2016PRIORITY ACTION WRITTEN
Friday, January 8, 2016PRIORITY ACTION E-MAILED
Friday, January 8, 2016NOTIFICATION OF PRIORITY ACTION E-MAILED
Friday, July 1, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, July 1, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, July 1, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, May 11, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, July 20, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 9, 2016PUBLISHED FOR OPPOSITION
Tuesday, August 9, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 4, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, April 4, 2017SOU EXTENSION 1 FILED
Tuesday, April 18, 2017TEAS PETITION TO REVIVE RECEIVED
Tuesday, April 18, 2017PETITION TO REVIVE-GRANTED
Tuesday, April 18, 2017SOU EXTENSION RECEIVED WITH TEAS PETITION
Wednesday, April 19, 2017NOTICE OF REVIVAL - E-MAILED
Tuesday, May 23, 2017NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, October 13, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Saturday, October 14, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 21, 2017REGISTERED-PRINCIPAL REGISTER
Monday, November 21, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, June 5, 2024CANCELLED SEC. 8 (6-YR)
Friday, October 13, 2017STATEMENT OF USE PROCESSING COMPLETE
Thursday, May 11, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, May 22, 2017SOU EXTENSION 1 GRANTED
Wednesday, October 4, 2017TEAS STATEMENT OF USE RECEIVED
Wednesday, October 4, 2017USE AMENDMENT FILED