| Serial Number | 87604665 |
| Word Mark | BE EXCEPTIONAL |
| Filing Date | Tuesday, September 12, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 10, 2025 |
| Registration Number | 5706825 |
| Registration Date | Tuesday, March 26, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 8, 2019 |
| Goods and Services | Arranging and conducting athletic competitions; educational services, namely, conducting classes, seminars, lectures, and workshops in the field of art, biology, chemistry, communications, computer science and information systems, economics, education, English, foreign languages, geology, history, human performance, sports management, mathematics, music, philosophy, religious studies, physics, astronomy, political science, psychology, sociology and theater; and entertainment services in the nature of sporting events, namely, providing collegiate athletic and sporting events |
| Goods and Services | CLOTHING, NAMELY, CAPS, HATS, T-SHIRTS, SWEATSHIRTS, SLACKS, PANTS, SOCKS, UNDERGARMENTS, COATS, JACKETS AND WIND RESISTANT JACKETS |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Tuesday, January 31, 2017 |
| First Use In Commerce Date | Tuesday, January 31, 2017 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 10, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Tuesday, January 31, 2017 |
| First Use In Commerce Date | Tuesday, January 31, 2017 |
| Party Name | University of Mount Union |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Alliance, OH 446013929 |
| Party Name | University of Mount Union |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Alliance, OH 446013929 |
| Party Name | University of Mount Union |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Alliance, OH 446013929 |
| Event Date | Event Description |
| Friday, September 15, 2017 | NEW APPLICATION ENTERED |
| Saturday, September 16, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 15, 2017 | ASSIGNED TO EXAMINER |
| Sunday, December 17, 2017 | NON-FINAL ACTION WRITTEN |
| Sunday, December 17, 2017 | NON-FINAL ACTION E-MAILED |
| Sunday, December 17, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, June 12, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 12, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 13, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 11, 2018 | FINAL REFUSAL WRITTEN |
| Wednesday, July 11, 2018 | FINAL REFUSAL E-MAILED |
| Wednesday, July 11, 2018 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Friday, November 16, 2018 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, November 16, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, November 17, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 26, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 19, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 8, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 8, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 26, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 26, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 10, 2025 | CANCELLED SEC. 8 (6-YR) |