| Serial Number | 86788996 |
| Word Mark | BE EXCELLENT |
| Filing Date | Thursday, October 15, 2015 |
| Status | 705 - PARTIAL SECTION 8 & 15 ACCEPTED AND ACKNOWLEDGED |
| Status Date | Tuesday, November 7, 2023 |
| Registration Number | 5443737 |
| Registration Date | Tuesday, April 10, 2018 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, June 7, 2016 |
| Description of Mark | The mark consists of the word "BE" next to a curved arrow and on top of the word "EXCELLENT". |
| Goods and Services | [ Real estate development, construction, and renovation of hotel property ] |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Hotel management for others; business management of hotels for others; promoting the interests of others in the hospitality industry; promoting the achievement of high standards of hotel owners, employees, and others in the hospitality industry |
| Goods and Services | [ Hotel consulting and advisory services; providing a website for the recognition of others in the hospitality industry ] |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, October 19, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, June 30, 2013 |
| First Use In Commerce Date | Wednesday, November 1, 2017 |
| International Class | 037 - Building construction; repair; installation services. |
| US Class Codes | 100, 103, 106 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Tuesday, November 7, 2023 |
| Primary Code | 037 |
| First Use Anywhere Date | Sunday, June 30, 2013 |
| First Use In Commerce Date | Wednesday, November 1, 2017 |
| International Class | 043 - Services for providing food and drink; temporary accommodations. |
| US Class Codes | 100, 101 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Tuesday, November 7, 2023 |
| Primary Code | 043 |
| First Use Anywhere Date | Sunday, June 30, 2013 |
| First Use In Commerce Date | Wednesday, November 1, 2017 |
| Party Name | HVMG HOLDINGS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ATLANTA, GA 30328 |
| Party Name | Cole HVM Holdings, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30328 |
| Party Name | Cole HVM Holdings, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30328 |
| Party Name | Cole HVM Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30328 |
| Event Date | Event Description |
| Wednesday, February 28, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, November 7, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Tuesday, November 7, 2023 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, November 7, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, May 11, 2023 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, April 10, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, April 18, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 18, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 10, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 6, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, March 5, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, February 14, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, February 2, 2018 | USE AMENDMENT FILED |
| Wednesday, February 14, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, February 2, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Friday, August 4, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, August 2, 2017 | SOU EXTENSION 2 GRANTED |
| Wednesday, August 2, 2017 | SOU EXTENSION 2 FILED |
| Wednesday, August 2, 2017 | SOU TEAS EXTENSION RECEIVED |
| Friday, January 27, 2017 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, January 25, 2017 | SOU EXTENSION 1 GRANTED |
| Wednesday, January 25, 2017 | SOU EXTENSION 1 FILED |
| Wednesday, January 25, 2017 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, August 2, 2016 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 7, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 7, 2016 | PUBLISHED FOR OPPOSITION |
| Wednesday, May 18, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, May 4, 2016 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, April 27, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, April 26, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, April 26, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, April 20, 2016 | ASSIGNED TO LIE |
| Monday, April 4, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 12, 2016 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 12, 2016 | NON-FINAL ACTION E-MAILED |
| Friday, February 12, 2016 | NON-FINAL ACTION WRITTEN |
| Friday, February 5, 2016 | ASSIGNED TO EXAMINER |
| Tuesday, October 20, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, October 19, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, October 19, 2015 | NEW APPLICATION ENTERED |